[Job Board]

Data Analyst

Connections Strategy · Omaha, Nebraska

JOB SUMMARY:

We’re looking for a Data Analyst to translate client business objectives into measurable KPIs, configure and manage analytics platforms and custom dashboards, and analyze trends to tell stories of marketing performance across the marketing ecosystem.

EXPERIENCE:

The ideal candidate will have 6-8 years of experience in digital analytics. He/she must have a passion for making the complex simple and be proficient in analytics platforms. Experience with designing and implementing programs within CRM platforms a plus. This role will work closely with our Connections team of social, PR & media experts.

Preferred platform experience:

  • Google Analytics and/or Adobe Analytics
  • Google Data Studio
  • Sprinklr or similar social platform
  • Cision or similar earned media platform
  • Salesforce or other CRM platform

JOB RESPONSIBILITIES:

Respect Your Craft

  • Oversee the design and implementation of an integrated data strategy using best practices for paid, owned and earned channels
  • Provide constant analysis and reporting across all platforms, including QA of data, reporting templates and dashboards
  • Consume, digest and transform raw data all to tell a good story
  • Be an expert in Google Analytics or Adobe Analytics, pulling and reporting on website data and campaign performance
  • Segment traffic, analyze patterns and use surveys to better understand user behavior
  • Hypothesize ways to improve content performance, and run A/B tests to optimize results
  • Utilize data to connect the dots and provide insightful cross-channel opportunities
    • Channels including programmatic digital media, search, email, social, and website analytics to provide a holistic view of campaign performance
  • Provide data-driven insights to department heads, account leadership, strategy and clients to information and shape connections strategy
  • Develop actionable recommendations for creative team members
  • Be confident in traditional marketing and current trends and innovations in traditional and digital media
  • Assist in teaching and mentoring junior team members with reporting roles

Act Like A Pro

  • Think like an executive, question like a marketer
  • Assist with planning strategy and rationale for communication architecture and overall content strategy
  • Showcase exceptional critical thinking, balancing the analytical with the creative
  • Display your understanding of the role of attribution and paths to conversion
  • Harness powerful presentation skills when reporting data and performance to our client
  • Demonstrate an understand of digital tagging, tracking, QA, and maintenance
  • Troubleshoot data issues and recommend solutions

Try New Things

  • Learn and master technology stack
  • Encourage innovation
  • Help improve internal methods and process

ABOUT BAILEY LAUERMAN

Bailey Lauerman is headquartered in Omaha with an office in LA. As a small, independent agency, our focus is on growing business. Insight and understanding of overlooked segments of America has allowed us to reshape marketing plans, open doors to larger opportunities, and liberate brands.

We’ve created client partnerships that lead to nationally-recognized work on brands like Bosch, Panda Express, Phillips 66, UnitedHealthcare and Disney. We’ve been recognized as Advertising Age’s National Small Agency of the Year and as the No. 4 Most Effective Independent Agency in North America by the Effie Effectiveness Index.

A majority of our stock is owned by our Employee Stock Ownership Plan (ESOP). Employee ownership has, and continues to be, a driving force in our culture, as each employee has a vested interest and role in our collective success.

BL Benefits

  • Unlimited vacation
  • Flexible schedules
  • Affordable healthcare
  • Paid maternity leave
  • Company-provided laptop
  • Cell phone stipend

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