[Club Leadership]

AAF Nebraska
2024-2025 Officers and Board of Directors
Slate for Membership Approval

Chris LaCroix: AAF Nebraska President

Creative Director, Shape Society

Chris has been working professionally in the design industry for more than 15 years.

With a background in fine arts, he transitioned into the digital space early in his professional career, eventually specializing in corporate branding and web development.

Chris has developed purpose-driven, recognizable branding for many area businesses and nonprofits including Duet, Elevate Roofing, Modus Coworking, and Platte River Concrete.

In 2021, Chris launched his branding and web development agency, Shape Society. With an office in historic downtown Omaha, his agency focuses on helping businesses identify and exemplify their unique story through the brand development process. Paired with bespoke, hand-coded websites, custom illustrations, and unique brands, Shape Society’s mission is to bring meaning to each and every project.

Chris and his team have been recognized by both the AIGA and PRSA for web development projects. Chris has also been recognized by the AAF for his dedication to nonprofit work. In naming his agency Shape Society, Chris wanted to embody his desire to shape our Nebraska communities by donating his time and talents to meaningful causes

Cassi Warren: AAF Nebraska Chair of the Board of Directors

Digital Sales Manager, KETV-ABC, Hearst Television

Hi, I’m Cassi Warren, Digital Sales Manager for KETV-ABC, Hearst Television.  Seeing businesses succeed and the local economy thrive is what drives my passion for advertising.  Every day, I get the opportunity to work with KETV Account Managers, advertising agencies, and clients, helping them develop successful advertising campaigns to reach the right audience with the right message.  My license plates are IdeaGrl and I always have plenty of ideas to share if you ever find yourself in need of some brainstorming and collaboration.  In my free time you will find me practicing and performing improv or hopping on a motorcycle with my husband for a ride through the bluffs

Cody Felber, AAF Nebraska 1st Vice President

Senior Advertising Strategist, WoodmenLife

Cody is a Senior Advertising Strategist with over 10 years of experience in the industry. He currently works at WoodmenLife where he is responsible for developing campaign plans, leading and collaborating on creative development, working with vendors on media buys and conducting user testing. He is a University of Nebraska-Lincoln graduate and previously served on the board as communications co-chair from 2018-2021.

Outside of work, Cody enjoys going on hikes, biking, sports and trying new restaurants.

Ann Woodford, AAF Nebraska 2nd Vice President

Brand Strategist, Nebraska Furniture Mart

Ann Woodford, a native of Omaha, Nebraska, began her career journey in graphic design after graduating from Omaha South High School. She furthered her education in Las Vegas, earning a bachelor’s degree in Graphic Design from the Art Institute of Las Vegas before returning to Omaha.

Ann’s professional path led her through impactful roles in local nonprofits, including Goodwill Omaha and Ronald McDonald House Charities in Omaha, where she devoted 11 years to making a difference through her creative contributions and strategic leadership.

Currently, Ann serves as a Brand Strategist at Nebraska Furniture Mart, where she focuses on promoting and enhancing the NFM brand. Her expertise lies in crafting effective content marketing, digital, social media, and advertising strategies while ensuring compliance with brand standards and maintaining consistency across communication channels.

Outside of her professional pursuits, Ann finds joy in spending time with her husband, Chris, son, Max, and their two beloved pups, Ralphie and Wilbur. Her dedication to community service extends to her involvement with the American Advertising Federation Nebraska, where she has held various leadership roles and earned recognition for her outstanding contributions.

With her passion for design, commitment to community engagement, and proven leadership abilities, Ann Woodford continues to leave a lasting impact on the advertising landscape in Nebraska.

Dominique Whitehead: Public Service Co-Chair

Digital Marketing Strategist, Children’s Nebraska

Dominique Whitehead is a non-profit digital marketing strategist with a versatile career encompassing national, regional and local brands across diverse industries. Her marketing and public service experience spans grassroots activism, indie film, healthcare, collegiate sports, finance, agriculture, education, IT, staffing, real estate, restaurants and app technologies. Rooted in impactful communication, advocacy, authenticity and amplifying diverse voices, Dominique crafts authentic campaigns that deliver meaningful results. Through a strategic fusion of storytelling, data analysis, communication finesse and marketing savvy, she connects with audiences effectively while representing varying lived experiences and meeting each audience where they are. Her passion lies in leveraging digital marketing to drive positive change in communities while maintaining a strong focus on authenticity and community empowerment.

Marissa L. Jackson: Communications Co-Chair

Media Buyer, Clark Creative Group

Marissa L. Jackson is an adaptive Media Buyer, born and raised in Southern California, that has a variety of experience as her foundation for her life in advertising and marketing. With involvement in the nonprofit world, social media, and copywriting; she loves to show off her analytical and creative side by problem solving and brainstorming ideas. While attending the University of Nebraska- Lincoln and working towards her Bachelor’s Degree in Advertising & Public Relations with a dual minor in Fashion Communications and Sociology; she was treasurer and volunteer advertising consultant for the student ran organization Save South Sudanese Orphans & Widows turned nonprofit, Education Refuge. 

Outside of work, Marissa has a passion for travel, attending social events and shows, drawing and painting, collecting more plants for her indoor jungle / balcony garden, and watching movies with her cats- Rhett Butler and Scarlett O’Hara.

Melodae Horst, APR, SHRM-SCP: Professional Development/Programs Co-Chair

Founder, Horst Communication

Melodae Horst has a track record as a business leader, educator and award-winning public relations, advertising, marketing and human resources professional. Recently, she started her own freelance communication business, Horst Communication. Writing is her passion.

Melodae has always enjoyed the training and development world and has always gotten a kick out of sharing her work experiences with students. She is a lecturer emeritus from UNO and served in leadership and consulting roles for corporate and non-profit organizations. Early in her career, she was an award-winning news reporter anchor.

She received a master’s degree in communication from the University of Nebraska-Omaha and a bachelor’s degree in broadcasting from Northwest Missouri State University.

Melodae achieved Accreditation in Public Relations and as a Society for Human Resource Management – Senior Certified Professional.

Franco Gentile: Professional Development/Programs Co-Chair

Vice President & General Manager, Sinclair Broadcast Group (Nebraska KPTM FOX42, CW Omaha, NTV KHGI ABC13 and KFXL FOX51 in Lincoln-Hastings-Kearney)

Franco Gentile is a seasoned executive with over two decades of experience in local media advertising sales, general management, strategic planning, and leadership. He began his career with Sinclair Broadcast Group in 2004 in Baltimore, Maryland as a local Account Executive, where he quickly established a strong track record of driving revenue growth and fostering client relationships. In 2009, Franco played a key role in launching Sinclair’s national corporate long-form media sales division in Tampa, Florida as Corporate Development Sales Manager. He was later promoted to several sales leadership positions for Sinclair in Columbus, Ohio, where he managed and led a high performing sales team overseeing multiple local linear and digital media properties while consistently exceeding revenue targets from 2012 through 2021.
In the summer of 2021, Franco and his family relocated to Omaha when he was promoted to Vice President & General Manager, leading Sinclair’s Nebraska based linear and digital properties, KPTM FOX42 and CW Omaha. He later added oversight of NTV KHGI ABC13 and KFXL FOX51 in Lincoln-Hastings-Kearney.
Franco is actively involved within the community, supporting various organizations such as the Rotary Club of Omaha and the Nebraska Broadcasters Association. Franco graduated from Towson University and received his MBA from the Robert H. Smith School of Business at the University of Maryland. Franco, his wife Erin, and their twin daughters currently reside in Elkhorn.

Moira Smith: Special Events Co-Chair

Social Director, Bailey Lauerman

 

Moira Smith is an accomplished and results-driven marketing professional with extensive, broad based skills in social marketing and analytics, influencer marketing campaigns, national brand initiatives, and content creation and management.

Moira is an expert in managing brand social channels and leading an expansive social influencer program, that operated on a low-cost, high-performance strategy. She holds a bachelor’s degree focused in Advertising and Public Relations from the University of Nebraska at Lincoln.

Alfredo Lang: Special Events Co-Chair

Director of Client Strategy, Ervin and Smith

Originally from Venezuela, Alf graduated from the University of Nebraska-Lincoln with bachelor’s and master’s degrees. At UNL, he helped launch and establish Jacht Ad Agency, a student-run agency that offers real-world experience.

Over the last 12 years, Alf has worked in account and project management roles at agencies in New York, Chicago, Wichita, and Nebraska. He is currently a director of client strategy at Ervin and Smith where he consults with companies to define and activate their overall visions and marketing strategies.

Alf is a strong advocate for networking and community building. He frequently attends industry events and enjoys planning and setting up events with others. In his spare time, Alf loves spending time with his family and friends, and going for the occasional morning run.

Board Position Open: Membership Co-Chair

Interested in serving on the AAF Nebraska Board of Directors?

For information about volunteering to serve on the AAF Nebraska Board of Directors contact the AAF Nebraska office by emailing aafomaha.teri@gmail.com.

 

 

Board Position Open: Membership Co-Chair

Interested in serving on the AAF Nebraska Board of Directors?

For information about volunteering to serve on the AAF Nebraska Board of Directors contact the AAF Nebraska office by emailing aafomaha.teri@gmail.com.


 

Robert Richardson: Legislative Chair

Coordinator of Business Development / Partner, A&K Marketing, Inc.

Robert Richardson, Coordinator of Business Development / Partner at A&K Marketing, Inc. I grew up in Crawford located in northwest Nebraska and graduated from University of Nebraska at Kearney, majoring in Business Administration. I spent twelve years in the Air National Guard as a Crew Chief and received an associate degree in Applied Science from the Community College of the Air Force. I took an unusual path before I started working full time at the ad agency with my wife Rhonda Richardson. I worked for two fortune 500 Communication Services Providers as a Major Account Executive providing customized voice and data solutions for 20 years. August 2015, I joined our Ad Agency full time. I also joined AAF in March of 2016 and volunteered for the OAX Planning Committee, AAF membership committee, and legislative committee. I resigned from the Legislative Committee Aug 2019 due to my mother’s health issues and taking over the operations of the family ranch.

A & K Marketing is a full-service advertising agency specializing in strategic media planning and placement. With over 50 years in combined media and marketing experience, we are experts in rate negotiation, audience targeting, and market analysis.

Jeffrey Maciejewski: Communications Co-Chair

Managing Partner, Elemental Writing+Design 

Jeffrey Maciejewski has been involved with AAF Nebraska since 1999, most recently serving as co-chair of Legislative Affairs. Prior to that he chaired the Public Service Committee 2012 – 2013 and served on the Meet the Pros Committee. In 2023 he retired from Creighton University where he taught advertising for 23 years, being named 9th District Advisor of The Year in 2004 and 2022. He recently founded his firm Elemental Writing+Design.

Jeff earned his M.A. and Ph.D. degrees from Marquette University, and he lives in Omaha with his wife Lisa, two grown children, and an adopted greyhound named Bree.

Shaela Wepfer: Meet the Pros Co-Chair

Sales Manager, FreeWill

Shaela Wepfer joined the American Advertising Federation Nebraska Chapter in 2021. Shaela has been in advertising and marketing her entire career. She put her Creighton University journalism degree to good use. As a non-profit development and communication director for half of her career, Shaela has created comprehensive marketing and communications plans to forward the mission and vision of the organizations she served. In those roles, Shaela worked closely with designers and advertiser to gain visibility in the market. In 2014, she left the non-profit section for a position with a marketing technology company, Sojern, where she witnessed first-hand the ever-changing landscape for programmatic media. Shaela leads a team of sellers for AdRoll, a division of Nextroll, a marketing technology platform for e-commerce brands and today she leads a sales team for FreeWill.

Shaela also serves as a Board Member for a Lincoln-based youth leadership development organization, Launch Leadership. Shaela served on the 2022 Meet the Pros committee and chaired the 2023 & 2024 Meet the Pros conferences fostering the next generation of advertising professionals.

Shaela, an Omaha native, is married to Chris Wepfer. They have two children.

Brad Eubanks: Meet the Pros Co-Chair

Creative Director, RCG Advertising & Media

Brad Eubanks is Creative Director at RCG Advertising & Media. An alumnus of UNK, Brad has 25+ years of experience leading creative teams for full-service agencies in Chicago, Louisville, Salt Lake City and now back in Omaha. His past work includes creative strategy and execution with deep-rooted knowledge of consumer and shopper marketing across B2C & B2B, having worked with clients such as Unilever, Kimberly Clark, Mondelez, Beam Suntory, Topco, True Value, Midwest Dairy, Thrasher, Certified Transmission, and NFM.

Brad serves on AAF Nebraska’s Meet the Pros committee and looks forward to continuing to share his leadership helping to foster the next generation of advertising, marketing and communication professionals.

Ross Finocchiaro: Public Service Co-Chair

Animator & Designer, Motion Fino

Ross is an animator who has had the pleasure of collaborating with amazing clients – animating commercials, explainer videos, social graphics, and so much more. When Ross is not drawing in his sketchbook or illustrating on a tablet, he is doing his best to tell others stories through motion graphics in 2D and 3D.

After graduating with a BFA in Graphic Design, Ross spent five years as a Graphic Designer at DayCloud Studios before working as a freelance Animator for companies like Patreon and Gantry.

Layton Swenson: American Advertising Awards | Creative Nebraska Co-Chair

Business Development Manager, Creative Jolt

Layton Swenson is fascinated and passionate about media, advertising, video production, digital marketing, analytics, skiing and motorcycles. He is a hard working bi-lingual guy that knows how to make things happen. IAB Certified Digital marketing professional that knows how to balance priorities and has a proven track record of success in the digital marketing and advertising industry. Loves a good adventure and loves to learn and try new things.

Mike Sukraw: American Advertising Awards | Creative Nebraska Co-Chair

CEO, StoryFind Films

Mike Sukraw is the husband of an incredibly talented, soon to be published wife (StoryFind coming soon!) and father of a quirky, adorable little girl. He started StoryFind Films in 2005 and has had the wonderful privilege of producing hundreds of videos for agencies and mission-driven organizations across the world. He now leads a team of talented filmmakers and spends his days focused on finding answers to his favorite question – How can we make this better?

Yesenia Torres: Community Outreach Co-Chair

 Marketing Consultant, iHeartMedia | Omaha

I’m a Marketing Consultant who loves connecting with business owners and marketing professionals to identify their goals for success to strategies a full funnel marketing campaign with measurable results.

When I’m not taking over the world, I enjoy being a wife and mother, live music of all genres, and traveling.

Shana Boyd: Community Outreach Co-Chair

Account Director/Partner, Eleven Twenty-Three

Shana’s interest in advertising started in college. Initially she thought of being a Psychologist, but altered her path to marketing, which allowed her to take a creative spin on consumer behavior. She found it interesting to learn about the ins and outs of how people make emotional decisions with purchases, and how advertising could play a big part in this process. She’s always been a curious person in general, so it was important for her to learn everything she could about her trade allowing her to become an expert, specifically within media buying. Shana has a Bachelor of Science in Business Administration (BSBA) with an emphasis in Marketing and a minor in Advertising and is Account Director at the agency, overseeing the account team’s client strategies and media plans. 16 years later Shana is still making sure the clients are set-up on a track to success. Measurable results are important to her. Shana holds to the philosophy that if an agency helps companies grow, the agency’s team grows alongside them.

In her free time, Shana enjoys spending time with her family, friends and “manimals”. She has two cats and one dog that thinks he’s a cat. She tries to visit at least one new place each year, with a current addiction to all-inclusive resorts in warm climates.

Posy Lou Henderson: AAF District 9 Governor

 

Henderson is the Governor for AAF’s District 9. In this volunteer role she is works with a team to oversee the American Advertising Awards competition and the National Student Advertising Competition as well as supporting AAF clubs in Nebraska, Iowa, Kansas and Missouri. 

AAF Nebraska ADVisory Council Members

to be announced

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