[AAF National News]

AAF Government Report | October 2023

Digital Advertising Taxes

The District of Columbia Tax Revision Commission has before it a proposal to extend the District’s sales tax to digital advertising services and the use of data. AAF and AAF-DC have sent a letter to the Commission explaining why such a proposal is bad public policy and the negative impact it would have on DC businesses. Read More

AAF National NewsLegislative Issues

AAF Government Report | July/August 2023

Senators Turn Attention to Privacy

July 27, the Senate Commerce, Science and Transportation Committee passed two privacy bills aimed at teens and youth. The Children and Teens’ Online Privacy Protection Act (COPPA 2.0), sponsored by Senators Ed Markey (D-MA) and Bill Cassidy (R-LA), and the Kids Online Safety Act (KOSA) sponsored by Senators Richard Blumenthal (D-CT) and Marsha Blackburn (R-TN). Both passed with broad bipartisan support. Read More

AAF National NewsLegislative Issues

SmartBrief | AAF Member Benefit

Our industry is one that changes at the speed of light. There is always something new to learn. AAF makes it easy for you to stay abreast of the latest and greatest impacting our group of innovators and creators.
One of the AAF Member Benefits is SmartBrief, a weekly delivery of the industry’s news straight to your inbox. Read More

AAF National NewsAAF Nebraska News

AAF Government Affairs Alert

As you know, multiple states have passed privacy laws in the first half of 2023. As a resource for AAF members, our partners at Venable and Privacy for America have created this document outlining the major provisions of each of the newly enacted state laws. These new laws are in addition to already existing privacy requirements in many states and add to the increasing complexity and challenges encountered by businesses and other organizations as they navigate the legal environment, and further underscores the need for a single national privacy law as supported by the AAF. Read More

AAF National NewsLegislative Issues

AAF Government Report: March/April 2023

AAF’s March 23 Advertising Day on the Hill was a rousing success. Forty AAF members from 19 states and the District of Columbia attended. They were briefed by speakers from the Federal Trade Commission and advertising self-regulatory programs and learned about the important issues confronting the industry, including privacy and data security and preservation of the federal tax deductibility of advertising expenses. Read More

AAF National NewsAAF Nebraska NewsLegislative Issues

Insights from Steve Pacheco


My long time friend and colleague – John B. Osborn (a past AAF Board Chair, and a member of the AAF Board of Directors and Presidents Advisory Council) signs off all his emails with the line – “Onward and Upward.”  I always find this encouraging and inspiring – no matter what the topic at hand is or what we are focused on. Read More

AAF National News

Mosaic 10 Entry

We want you to be a part of Mosaic10, the consumer-selected list of the top advertising and multicultural moments of 2022. We’re looking for your help to identify and showcase the most impactful and creative campaigns that represent and celebrate diversity, inclusion, and representation. Read More

AAF National News

Learn with TikTok Webinar Series

Learn With TikTok

American Advertising Federation and TikTok are bringing you a three-part webinar series in November that will help you get your TikTok journey started.

From start to finish, you’ll learn why your brand should be on TikTok, creative basics and best practices to making engaging TikTok videos and how you can level up using our ad solutions and TikTok Ads Manager.

Consider this your step-by-step guide to success on TikTok and let’s have some fun!
Read More

AAF National News

AAF Affinity Partner – US Pharmacy Card

All AAF members can now reap the benefits that the US Pharmacy Card has to offer. This includes the uninsured, underinsured, those who have high deductibles, and more!

Worried about the eligibility requirements? There are none. Don’t fret over applications, approval processes, or limitations. Everyone is eligible. Read More

AAF National News

AAF Partner News

We are thrilled to let you know that our TikTok Inventory Filter has just launched in 25 countries and 15+ languages globally. The TikTok Inventory Filter is a new proprietary brand safety and suitability solution which gives advertisers more control over the environment where their ads are shown. Driven by innovative technology and informed by TikTok’s Community Guidelines and GARM standards, the solution offers a choice of three tiers of inventory to run adjacent to In-Feed Ads on the For You page. Read More

AAF National News

AAF Government Report – April 2022

Soon after AAF alerted its Kentucky members to an ad tax included in legislation introduced by State Representative Jason Petrie (R-Elkton) Chair of the House Appropriations and Revenue Committee, the provision was removed from the bill. As introduced, HB 8 would have expanded Kentucky’s 6% gross receipts sales and use tax base to 39 new services, including advertising and graphic design services. Read More

AAF National NewsAAF Nebraska NewsLegislative Issues

AAF Government Report December 2021

The Build Back Better legislation soon to be considered by the U.S. Senate currently includes language to give unprecedented broad civil penalty authority to the Federal Trade Commission. While AAF strongly supports the mission of the FTC, this new authority would go far beyond the powers previously granted by Congress under Section 5 of the Federal Trade Commission Act. In addition to being poor policy, we believe the provisions violate Senate rules of procedure, specifically the Byrd Rule, which prohibits non-budgetary provisions from being included in reconciliation legislation. Read More

AAF National NewsLegislative Issues

Advertising Ethics Certification

The Institute for Advertising Ethics created a self-guided, online professional certification program that covers ethics in advertising, developing an ethical organizational culture and legal issues. Advertising is “virtually the only profession without an independent ethical standards or ethical certification,” says IAE’s Andrew Susman of the need for the program. Read More

AAF National NewsAAF Nebraska News

AAF Government Report October 2021

The AAF protects and promotes advertising at all levels of government through grassroots activities. Our nation-wide network monitors advertising-related legislation on local, state and federal levels. We put our members face-to-face with influential lawmakers while encouraging self-regulation as a preemptor to government intervention, when appropriate of course. Read More

AAF National NewsLegislative Issues

Maryland Digital Advertising Tax Proposed

Proposed digital advertising tax regulations were filed on August 31 by Maryland’s comptroller. In simple terms, the proposed regulations would require companies that derive revenue from residents of Maryland as a direct result of those residents responding to digital ads running in Maryland to report the revenue derived from such ads, which would then be subject to a tax rate unique to each advertiser. Read More

AAF National NewsAAF Nebraska NewsLegislative Issues

AAF Launches Fundraiser to Boost Mosaic Center Outreach

Creating an inclusive industry and developing the next generation of advertising leaders for the industry has been a top priority of the American Advertising Federation by way of its Mosaic Center for more than two decades. The Mosaic Center serves as a resource and advocate for the value of diversity, equity and inclusion and is committed to helping advertising, marketing and media reflect our nation’s evolving cultural makeup. Read More

AAF National NewsDiversity in Advertising

AAF Government Report July 2021

Reports from sources on Capitol Hill indicate a digital advertising tax has been mentioned as a source of revenue to pay for the Senate’s bipartisan infrastructure bill negotiated by the so-called “Gang of 10/Gang of 21.” AAF members are encouraged to contact their Senators—especially if he or she is among the negotiating Senators—and let them know they should oppose an effort to tax digital, or any other advertising. An issue brief from the AAF supported Advertising Coalition gives more background on the issue. Read More

AAF National NewsLegislative Issues

AAF Grass Roots Network Annual Leadership Identified

Washington, DC, July 16, 2021—Each year, the American Advertising Federation welcomes new leaders committed to furthering the mission of the organization and advertising industry. This year is no exception. Three exemplary leaders and long-time supporters have been identified and look to impact great change in the coming year. We congratulate Larry Brantley, Tina Tsang and David Campbell on their new roles and willingness to further their AAF leadership journey. Read More

AAF National NewsPress Releases

AAF National Government Report

Shortly before adjourning for the year, the Colorado General Assembly passed legislation regulating data and consumer privacy in the state. As of this writing, the measure has been sent to Governor Jared Polis (D) who is expected to either sign or let the bill become law without his signature. AAF, together with allies in the state and Washington, DC, submitted comments on the measure to lawmakers, and the AAF supported Privacy for America issued a press release stating that passage of the measure underscored the need for a uniform federal data privacy law. Because of many last minute negotiations between the House and Senate, we have not yet had the opportunity to determine how many of our suggestions were adopted. Read More

AAF National NewsLegislative Issues

AdMuse March 2021

Daryl Anderson, AAF Omaha’s president, looks forward to both organization’s leadership working together to build the AAF presence across the state of Nebraska. Anderson stated, “this union will allow more opportunities for professional development to members, advertising professionals and industry students across the state.” Anderson said, “the past year we have learned to engage members remotely and virtually allowing us to offer programming to all four corners of Nebraska.” Read More

AAF National NewsAdMuse Archives

AAF National Government Report December 2020

AAF has scheduled the 2021 Advertising Day on the Hill for Wednesday, May 19. The event will be held in conjunction with the Leadership Immersion Training for Rising Professional Club Presidents and Presidents-Elect on May 18. We are optimistic that the vaccine rollout will allow us to gather in Washington, DC so please mark your calendars and plan to join us for these important events. Read More

AAF National NewsLegislative Issues

AAF National Government Report September 2020

AAF and Privacy for America support an effective national privacy standard that would protect consumers while allowing consumers and businesses to enjoy the many benefits that come with the responsible use of data. Privacy for America has developed comprehensive principles for such a law and is encouraging lawmakers to adopt many them in any future legislation. Read More

AAF National NewsLegislative Issues

Get In Touch

Please enable JavaScript in your browser to complete this form.