The Advertising Services Tax Act in Nebraska remains a threat. The measure, originally proposed by Governor Jim Pillen (R) currently does not appear to have enough votes to pass. Sources in the Capitol report that the Governor and sponsors are still searching for support. The tax would place a 7.5% tax on all advertising services in the state for companies with over $1 billion in US revenue. Read More
AAF National NewsAAF Nebraska NewsLegislative Issues
The AAF’s grass roots network is a powerful lesson in effective Leadership that doesn’t get talked about nearly enough. How else do you efficiently lead a National organization with 35,000 Members across North America without a strong volunteer leadership framework in place? Read More
AAF National NewsAAF Nebraska News
Nebraska Advertising Tax on Hold
February 1, the Nebraska Legislature’s Revenue Committee conducted a hearing on the proposed Advertising Services Tax. Following alerts from AAF Nebraska and AAF National, numerous advertising professionals in the state contacted their representatives to express opposition to the tax. AAF Nebraska Legislative Chair Robert Richardson attended the hearing and testified against the proposed tax and published an op-ed explaining our opposition to the tax in the Nebraska Examiner. No further action on the bill has been scheduled at this time. The legislature is currently scheduled to adjourn in mid-April. Read More
Barton A. Cummings Gold Medal Award Nominations Now Open
The Barton A. Cummings Gold Medal Award was established by the AAF’s board of directors in 1994 to recognize distinguished individuals for their service to advertising through volunteer work with the AAF. Read More
AAF National News
Register for SmartBrief
SmartBrief is offered FREE to all AAF members. With SmartBrief readers are able to glean industry insights, hear about the latest campaigns and their impact, obtain access to research findings and more. Read More
Anzu: New Study Unveils the Power of Intrinsic In-Game Ads in Capturing Attention
3.3 billion people playing games globally and with the video games market projected to be worth $320 billion by 2026, advertisers everywhere are increasingly looking to gaming to help them make meaningful connections with hard-to-reach audiences. Read More
AAF National News
THE AAF GOES BACK TO SCHOOL…EVERY DAY!
AAF Advertising Education programs are World Class.
Our National Student Advertising Competition (NSAC)—now in its 50th year—has one of the Worlds Most recognized brands as the exclusive client partner for 2024—P&G’s Tide will challenge our AAF Students to do their very best work on one of the biggest brands in the World! Read More
AAF National News
State Advertising Tax Threats
Legislation has been introduced in Nebraska to adopt an Advertising Services Tax. Sponsors seem to be targeting digital advertising and entities “that are doing business in Nebraska and whose combined gross advertising revenue exceeds one billion dollars.” Current prospects for the tax are uncertain. Read More
AAF National NewsLegislative Issues
Digital Advertising Taxes
The District of Columbia Tax Revision Commission has before it a proposal to extend the District’s sales tax to digital advertising services and the use of data. AAF and AAF-DC have sent a letter to the Commission explaining why such a proposal is bad public policy and the negative impact it would have on DC businesses. Read More
AAF National NewsLegislative Issues
The American Advertising Foundation’s Mosaic Center Honors Organizations and Individuals Creating Impact for Multicultural Communities; Also Launches Inaugural Mosaic Awards Scholarship Fund to Support the Next Generation of Diverse Talent Read More
AAF National NewsDiversity in AdvertisingPress Releases
Senators Turn Attention to Privacy
July 27, the Senate Commerce, Science and Transportation Committee passed two privacy bills aimed at teens and youth. The Children and Teens’ Online Privacy Protection Act (COPPA 2.0), sponsored by Senators Ed Markey (D-MA) and Bill Cassidy (R-LA), and the Kids Online Safety Act (KOSA) sponsored by Senators Richard Blumenthal (D-CT) and Marsha Blackburn (R-TN). Both passed with broad bipartisan support. Read More
AAF National NewsLegislative Issues
One of my favorite parts of being at ADMERICA in St Louis last month was the opportunity to meet and spend quality time with so many of our outgoing and rising Chapter Presidents. Read More
AAF National News
Back-to-School Ready: Save More When You Shop Online
Buying school supplies can prove costly, luckily your AAF member-only savings makes it easy for you to find good deals. Here’s how ODP makes back-to-school shopping simple: Read More
ADMERICA 2024 will be held in Salt Lake City, May 30– June 2, 2024 at The Grand America Hotel—an opulent European-style property in the heart of the city. Read More
AAF National News
AAF is proud to share this year’s National Student Advertising Competition client is TIDE, the number one selling laundry detergent in the United States and globally. Read More
AAF National News
The National Advertising Division (NAD) annual conference, NAD 2023, brings together advertising and legal professionals, academic and industry experts, government officials, and businesses of all sizes to examine and explore the complications of navigating the dynamic advertising landscape, best practices and trends, and perspective on what’s coming next. Read More
AAF National NewsAAF Nebraska NewsLegislative Issues
Our industry is one that changes at the speed of light. There is always something new to learn. AAF makes it easy for you to stay abreast of the latest and greatest impacting our group of innovators and creators.
One of the AAF Member Benefits is SmartBrief, a weekly delivery of the industry’s news straight to your inbox. Read More
As you know, multiple states have passed privacy laws in the first half of 2023. As a resource for AAF members, our partners at Venable and Privacy for America have created this document outlining the major provisions of each of the newly enacted state laws. These new laws are in addition to already existing privacy requirements in many states and add to the increasing complexity and challenges encountered by businesses and other organizations as they navigate the legal environment, and further underscores the need for a single national privacy law as supported by the AAF. Read More
AAF National NewsLegislative Issues
New State Privacy Laws Enacted and Considered
Lawmakers in Florida and Texas have enacted new comprehensive state privacy laws. Read More
Action on state privacy issues remains quite hectic as many states reach the end of their 2023 legislative sessions.
New laws have been enacted in numerous states. Read More
AAF National NewsLegislative Issues
AAF’s March 23 Advertising Day on the Hill was a rousing success. Forty AAF members from 19 states and the District of Columbia attended. They were briefed by speakers from the Federal Trade Commission and advertising self-regulatory programs and learned about the important issues confronting the industry, including privacy and data security and preservation of the federal tax deductibility of advertising expenses. Read More
AAF National NewsAAF Nebraska NewsLegislative Issues
ONWARD AND UPWARD
My long time friend and colleague – John B. Osborn (a past AAF Board Chair, and a member of the AAF Board of Directors and Presidents Advisory Council) signs off all his emails with the line – “Onward and Upward.” I always find this encouraging and inspiring – no matter what the topic at hand is or what we are focused on. Read More
AAF National News
We want you to be a part of Mosaic10, the consumer-selected list of the top advertising and multicultural moments of 2022. We’re looking for your help to identify and showcase the most impactful and creative campaigns that represent and celebrate diversity, inclusion, and representation. Read More
AAF National News
The first academic study on the gender pay gap in advertising in more than 30 years has been launched by Jess Watts, Brand Director, and Nancy Wayne PhD, UCLA.
Read More
Join the American Advertising Federation March Adness NCAA Men’s Basketball Bracket Pool. Read More
AAF National News
With the new year comes a new Congress, new state legislative sessions and a renewed interest by all in pursuing possible new privacy laws. Read More
AAF National NewsLegislative Issues
Learn With TikTok
American Advertising Federation and TikTok are bringing you a three-part webinar series in November that will help you get your TikTok journey started.
From start to finish, you’ll learn why your brand should be on TikTok, creative basics and best practices to making engaging TikTok videos and how you can level up using our ad solutions and TikTok Ads Manager.
Consider this your step-by-step guide to success on TikTok and let’s have some fun!
Read More
On September 8, the Federal Trade Commission conducted an online “Commercial Surveillance and Data Security Rulemaking Forum” as a follow-up to the release of the Advance Notice of Public Rulemaking on the same subject. Read More
AAF National NewsLegislative Issues
Privacy has been a front-line issue in Washington, DC this summer—in both the legislative and regulatory arenas. Read More
AAF National NewsLegislative Issues
It’s time to grab your PSLs and get ready for the holidays! The AAF Digital Media Committee has released its first insight guide for all marketing professionals with industry best practices just in time for the upcoming holiday season. Read More
AAF National News
All AAF members can now reap the benefits that the US Pharmacy Card has to offer. This includes the uninsured, underinsured, those who have high deductibles, and more!
Worried about the eligibility requirements? There are none. Don’t fret over applications, approval processes, or limitations. Everyone is eligible. Read More
AAF National News
The Google News Initiative (GNI) has launched applications for four new Labs in North America, focused on helping small and medium-sized news organizations in the United States and Canada grow their digital businesses. Read More
AAF National News
We are thrilled to let you know that our TikTok Inventory Filter has just launched in 25 countries and 15+ languages globally. The TikTok Inventory Filter is a new proprietary brand safety and suitability solution which gives advertisers more control over the environment where their ads are shown. Driven by innovative technology and informed by TikTok’s Community Guidelines and GARM standards, the solution offers a choice of three tiers of inventory to run adjacent to In-Feed Ads on the For You page. Read More
AAF National News
I know we’re all still very much in the “dog days” of Summer—but this month also marks the start of an all-new Club year for the AAF. May I be the first to wish you a very Happy New Year! Read More
AAF National News
Discounts for AAF Members Read More
AAF National News
The AAF National American Advertising Awards took place in Nashville on June 3rd. Congratulations to all Gold & Silver ADDY winners from across the country. Read More
AAF National News
Privacy issues continue to draw the attention of lawmakers at both the state and federal level. Read More
AAF National NewsAAF Nebraska NewsLegislative Issues
Soon after AAF alerted its Kentucky members to an ad tax included in legislation introduced by State Representative Jason Petrie (R-Elkton) Chair of the House Appropriations and Revenue Committee, the provision was removed from the bill. As introduced, HB 8 would have expanded Kentucky’s 6% gross receipts sales and use tax base to 39 new services, including advertising and graphic design services. Read More
AAF National NewsAAF Nebraska NewsLegislative Issues
On behalf of AAF Government Affairs Chair, Carla Michelotti, I am pleased to invite you to the next online meeting of AAF’s Government Affairs Committee Wednesday, February 23 at 3:30 pm Eastern Time (2:30 Central, 1:30 Mountain and 12:30 Pacific). Read More
AAF National NewsAAF Nebraska News
Steve Pacheco, president & CEO of the American Advertising Federation, is among the marketing group leaders who share their thoughts on 2022 trends and he highlights AAF’s advocacy work. Read More
AAF National NewsAAF Nebraska News
The Build Back Better legislation soon to be considered by the U.S. Senate currently includes language to give unprecedented broad civil penalty authority to the Federal Trade Commission. While AAF strongly supports the mission of the FTC, this new authority would go far beyond the powers previously granted by Congress under Section 5 of the Federal Trade Commission Act. In addition to being poor policy, we believe the provisions violate Senate rules of procedure, specifically the Byrd Rule, which prohibits non-budgetary provisions from being included in reconciliation legislation. Read More
AAF National NewsLegislative Issues
The Institute for Advertising Ethics created a self-guided, online professional certification program that covers ethics in advertising, developing an ethical organizational culture and legal issues. Advertising is “virtually the only profession without an independent ethical standards or ethical certification,” says IAE’s Andrew Susman of the need for the program. Read More
AAF National NewsAAF Nebraska News
The AAF protects and promotes advertising at all levels of government through grassroots activities. Our nation-wide network monitors advertising-related legislation on local, state and federal levels. We put our members face-to-face with influential lawmakers while encouraging self-regulation as a preemptor to government intervention, when appropriate of course. Read More
AAF National NewsLegislative Issues
Proposed digital advertising tax regulations were filed on August 31 by Maryland’s comptroller. In simple terms, the proposed regulations would require companies that derive revenue from residents of Maryland as a direct result of those residents responding to digital ads running in Maryland to report the revenue derived from such ads, which would then be subject to a tax rate unique to each advertiser. Read More
AAF National NewsAAF Nebraska NewsLegislative Issues
At each and every level of the AAF, there are numerous opportunities for you to step up and stand out through volunteering your time and talents to the AAF in an effort to help us remain as “The Unifying Voice for Advertising”. Read More
AAF National News
Creating an inclusive industry and developing the next generation of advertising leaders for the industry has been a top priority of the American Advertising Federation by way of its Mosaic Center for more than two decades. The Mosaic Center serves as a resource and advocate for the value of diversity, equity and inclusion and is committed to helping advertising, marketing and media reflect our nation’s evolving cultural makeup. Read More
AAF National NewsDiversity in Advertising
Reports from sources on Capitol Hill indicate a digital advertising tax has been mentioned as a source of revenue to pay for the Senate’s bipartisan infrastructure bill negotiated by the so-called “Gang of 10/Gang of 21.” AAF members are encouraged to contact their Senators—especially if he or she is among the negotiating Senators—and let them know they should oppose an effort to tax digital, or any other advertising. An issue brief from the AAF supported Advertising Coalition gives more background on the issue. Read More
AAF National NewsLegislative Issues
Washington DC, July 26, 2021—ADMERICA 2022 will be hosted in Nashville, Tennessee, June 2-5. Read More
AAF National NewsPress Releases
Washington, DC, July 16, 2021—Each year, the American Advertising Federation welcomes new leaders committed to furthering the mission of the organization and advertising industry. This year is no exception. Three exemplary leaders and long-time supporters have been identified and look to impact great change in the coming year. We congratulate Larry Brantley, Tina Tsang and David Campbell on their new roles and willingness to further their AAF leadership journey. Read More
AAF National NewsPress Releases
Shortly before adjourning for the year, the Colorado General Assembly passed legislation regulating data and consumer privacy in the state. As of this writing, the measure has been sent to Governor Jared Polis (D) who is expected to either sign or let the bill become law without his signature. AAF, together with allies in the state and Washington, DC, submitted comments on the measure to lawmakers, and the AAF supported Privacy for America issued a press release stating that passage of the measure underscored the need for a uniform federal data privacy law. Because of many last minute negotiations between the House and Senate, we have not yet had the opportunity to determine how many of our suggestions were adopted. Read More
AAF National NewsLegislative Issues
