[AAF National News]

Registration is Now Open for the Collegiate Recruiting Forum!

The Collegiate Recruiting Forum connects college students with advertising industry professionals looking for talent placement. This virtual event will be held February 19, 2026, from 10:00am to 5:30pm ET, and is free for members to attend. Offering insights into the recruitment process, the event will delve into what employers are looking for in new recruits, business etiquette, ways to stand out in a crowd and more. Read More

AAF National News

Submissions are Now Open for Project Yellow Light

Each year, Project Yellow Light hosts a competition for both high school and college students for billboard, radio, and video submissions aimed at encouraging safe driving. Students have the option to enter in one or all the categories for the chance to receive a scholarship up to $8,000 as well as the possibility for their submissions to be shared as an anti-distracted driving public service announcement.   Read More

AAF National News

AAF Announces the 75th Anniversary of the Advertising Hall of Fame

NEW YORK, DECEMBER 16, 2025 – On the occasion of the 75th Anniversary of the AAF Advertising Hall of Fame (AHOF), the esteemed Council of Judges, led by Chair Ross Martin, President of Known and Vice Chair Rita Ferro, President of Disney Advertising, has chosen to induct six legendary leaders along with one corporate honoree and two special President’s Award recipients. Honorees will be celebrated at the annual Induction Gala in New York City at Cipriani Wall Street on April 23, 2026. The announcement was made today concurrent with the ringing of the closing bell at the New York Stock Exchange. Read More

AAF National NewsPress Releases

AAF Announces the Call for entries for the 2025-2026 American Advertising Awards Competition

AAF Announces the Call for Entries for the 2025-2026 American Advertising Awards Competition
The Largest Creative Competition in the U.S. Recognizes Excellence at Both Collegiate and Professional Levels
WASHINGTON DC, NOVEMBER 25, 2025 – The American Advertising Federation (AAF), “The Unifying Voice for Advertising,” announced today that entries are open for the 2025-2026 American Advertising Awards. Read More

AAF National NewsPress Releases

New Study Finds Advertising Drives 20% Of U.S. Economy And Supports Nearly One in Five American Jobs

An all-new study commissioned by The Advertising Coalition (the AAF is a founding member) and conducted by S&P Global Market Intelligence has quantified the extraordinary impact of advertising on US jobs and growth, finding that advertising powered more than 20% of total US economic output while supporting 29 American million jobs last year. S&P Global Market Intelligence’s analysis — “The Economic Impact of Advertising on the US Economy” — found that advertising was responsible for $10.4 trillion in total US sales activity last year.  Read More

AAF National News

AAF President & CEO Steve Pacheco Featured on Associates Thrive Podcast

The American Advertising Federation (AAF) continues to inspire and lead the industry forward under the guidance of its President and CEO, Steve Pacheco. Recently, Steve was featured on the Associations Thrive podcast, hosted by Matrix Group, where he shared insights on how AAF is shaping the future of advertising through education, advocacy, diversity & inclusion initiatives, and student programming. Read More

AAF National News

AAF Nebraska Named AAF Club of the Year & President of the Year | AAF Division III

Each year, the AAF honors top clubs from among more than 150 local AAF chapters across the country, in five categories: club operations, cornerstone initiatives & events, membership development & communications, programs and public service. Additionally, a “club of the year” is chosen in each division. The clubs of the year are determined by the total score of their entries in the five categories. Read More

AAF National NewsAAF Nebraska News

Huskers selected for prestigious AAF Most Promising Multicultural Students program

Kelly Khuu and Alana Ross, seniors at UNL’s College of Journalism and Mass Communications, have been selected for the American Advertising Federation’s Most Promising Multicultural Students (MPMS) program. The honor connects top multicultural college students with professionals in the advertising industry and provides unique opportunities for career development and networking.  Read More

AAF National NewsAAF Nebraska News

AAF Government Report | January/February 2025

The AAF protects and promotes advertising at all levels of government through grassroots activities. Our nation-wide network monitors advertising-related legislation on local, state and federal levels. We put our members face-to-face with influential lawmakers while encouraging self-regulation as a preemptor to government intervention, when appropriate of course. Read More

AAF National NewsLegislative Issues

AAF Special Recognition Awards | Nominations Now Open

AAF believes in recognizing those who work hard to make a difference. We do so in many ways. Whether through the American Advertising Awards and recognition of creative excellence or the Advertising Hall of Fame which honors a legacy of work in the industry, the AAF is committed to the applause of amazing people. This also includes those individuals who selflessly give of their time and talent to furthering the four pillars of the AAF.
Read More

AAF National News

AAF Government Report | October 2024

The Nebraska legislature concluded its special session to consider property tax reform without adopting the proposal by Governor Jim Pillen (R) to tax many advertising services. AAF Nebraska was instrumental in the tax being defeated. An alert was issued urging members to contact lawmakers in opposition. Robert Richardson, the chapter’s legislative chair, has previously testified against the tax. Despite the defeat, many observers in Lincoln believe the Governor may try again to tax advertising in 2026. AAF Nebraska and AAF will keep a close eye on the action and continue to educate lawmakers about the importance of advertising in Nebraska and the harm an ad tax would cause. Read More

AAF National NewsAAF Nebraska NewsLegislative Issues

Insights from Steve Pacheco | October 2024

Should we all fear missing out?

I don’t have a lot of great memories from past Halloweens.  It’s likely because I never got into the whole Halloween mood, even as a kid, I avoided most of the scary stuff.  It just wasn’t my thing.  My version of trick or treating was all treats – no tricks. Read More

AAF National News

AAF Advertising Hall of Achievement

Washington DC, August 22, 2024 —The American Advertising Federation (AAF), the “unifying voice for advertising,” announced nine new inductees into its prestigious Advertising Hall of Achievement (AHOA). The AHOA celebrates those individuals aged 40 and younger who are helping to lead the industry forward. Read More

AAF National NewsPress Releases

AAF Government Report | May 2024

Proposed Nebraska Ad Tax Still Alive

Despite passing in an earlier vote, and the strong support of Governor Jim Pillen (R), the Advertising Services Tax Act in Nebraska was defeated prior to the end of the legislative session. The measure would have placed a 7.5% tax on all advertising services in the state for companies with over $1 billion in US revenue. One of the Governor’s motivations for the tax was to raise replacement revenue for proposed lower property taxes.

The industry correctly noted that the tax would have been passed through to local businesses in the form of either higher advertising costs or as a line item on the invoice for the service provider ultimately resulting in higher prices for Nebraska consumers. Read More

AAF National NewsAAF Nebraska NewsLegislative Issues

AAF Government Report | April 2024

The Advertising Services Tax Act in Nebraska remains a threat. The measure, originally proposed by Governor Jim Pillen (R) currently does not appear to have enough votes to pass. Sources in the Capitol report that the Governor and sponsors are still searching for support. The tax would place a 7.5% tax on all advertising services in the state for companies with over $1 billion in US revenue. Read More

AAF National NewsAAF Nebraska NewsLegislative Issues

AAF Government Report | February/March 2024

Nebraska Advertising Tax on Hold
February 1, the Nebraska Legislature’s Revenue Committee conducted a hearing on the proposed Advertising Services Tax. Following alerts from AAF Nebraska and AAF National, numerous advertising professionals in the state contacted their representatives to express opposition to the tax. AAF Nebraska Legislative Chair Robert Richardson attended the hearing and testified against the proposed tax and published an op-ed explaining our opposition to the tax in the Nebraska Examiner. No further action on the bill has been scheduled at this time. The legislature is currently scheduled to adjourn in mid-April. Read More

AAF National NewsLegislative Issues

Industry Insights from AAF Partners

Anzu: New Study Unveils the Power of Intrinsic In-Game Ads in Capturing Attention

3.3 billion people playing games globally and with the video games market projected to be worth $320 billion by 2026, advertisers everywhere are increasingly looking to gaming to help them make meaningful connections with hard-to-reach audiences.  Read More

AAF National News

Insights from Steve Pacheco , President & CEO AAF

THE AAF GOES BACK TO SCHOOL…EVERY DAY!

AAF Advertising Education programs are World Class.

Our National Student Advertising Competition (NSAC)—now in its 50th year—has one of the Worlds Most recognized brands as the exclusive client partner for 2024—P&G’s Tide will challenge our AAF Students to do their very best work on one of the biggest brands in the World! Read More

AAF National News

AAF Government Report | January 2024

State Advertising Tax Threats

Legislation has been introduced in Nebraska to adopt an Advertising Services Tax. Sponsors seem to be targeting digital advertising and entities “that are doing business in Nebraska and whose combined gross advertising revenue exceeds one billion dollars.” Current prospects for the tax are uncertain. Read More

AAF National NewsLegislative Issues

AAF Government Report | October 2023

Digital Advertising Taxes

The District of Columbia Tax Revision Commission has before it a proposal to extend the District’s sales tax to digital advertising services and the use of data. AAF and AAF-DC have sent a letter to the Commission explaining why such a proposal is bad public policy and the negative impact it would have on DC businesses. Read More

AAF National NewsLegislative Issues

AAF Government Report | July/August 2023

Senators Turn Attention to Privacy

July 27, the Senate Commerce, Science and Transportation Committee passed two privacy bills aimed at teens and youth. The Children and Teens’ Online Privacy Protection Act (COPPA 2.0), sponsored by Senators Ed Markey (D-MA) and Bill Cassidy (R-LA), and the Kids Online Safety Act (KOSA) sponsored by Senators Richard Blumenthal (D-CT) and Marsha Blackburn (R-TN). Both passed with broad bipartisan support. Read More

AAF National NewsLegislative Issues

SmartBrief | AAF Member Benefit

Our industry is one that changes at the speed of light. There is always something new to learn. AAF makes it easy for you to stay abreast of the latest and greatest impacting our group of innovators and creators.
One of the AAF Member Benefits is SmartBrief, a weekly delivery of the industry’s news straight to your inbox. Read More

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