[News]

Exploring AI in Creative Work: Game Changer in Nebraska’s Advertising Scene

By Melodae Horst, MA, APR, SHRM-SCP | AAF Board Member, Professional Development Co-Chair   As the advertising landscape shifts, artificial intelligence (AI) is becoming an increasingly valuable tool for creative professionals in Nebraska. From content creation to design, AI offers possible game-changing plays for streamlining processes, generating fresh ideas, and personalizing messaging. Business professionals, creatives, and students are exploring how to leverage AI to enhance t...

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AAF Nebraska News

Bridging the Gap: Fall Student Outreach Events Recap

This fall, AAF Nebraska’s Community Outreach Team hosted inspiring events, bringing high school and college students face-to-face with advertising pros. From the DECA AdVenture to the sold-out AdVenture+ in Lincoln, students engaged in campaign challenges, roundtables, and panel discussions with top industry talent. These events are a powerful reminder of our mission to connect and nurture the next generation of advertising leaders in Nebraska! Read More

Fall Check-In: A Note from Your AAF Nebraska President

As we settle into fall, AAF Nebraska has been busy creating impactful opportunities—from co-hosting the ON Brand Conference to connecting with students at AdVenture+ and visiting local universities. Our committees are hard at work planning a robust lineup of events, workshops, and gatherings to help you thrive professionally. Stay tuned for exciting programming, and don’t miss our holiday party on December 11th! Read More

AAF Nebraska News

AAF Nebraska Award Nominations Open

Every year, AAF Nebraska salutes three members who have demonstrated their commitment to their club and their community in outstanding ways. Well-respected and recognized in the advertising industry, these prestigious accolades salute our industry’s best and brightest. Read More

AAF Nebraska News

AAF Government Report | October 2024

The Nebraska legislature concluded its special session to consider property tax reform without adopting the proposal by Governor Jim Pillen (R) to tax many advertising services. AAF Nebraska was instrumental in the tax being defeated. An alert was issued urging members to contact lawmakers in opposition. Robert Richardson, the chapter’s legislative chair, has previously testified against the tax. Despite the defeat, many observers in Lincoln believe the Governor may try again to tax advertising in 2026. AAF Nebraska and AAF will keep a close eye on the action and continue to educate lawmakers about the importance of advertising in Nebraska and the harm an ad tax would cause. Read More

AAF National NewsAAF Nebraska NewsLegislative Issues

Insights from Steve Pacheco | October 2024

Should we all fear missing out?

I don’t have a lot of great memories from past Halloweens.  It’s likely because I never got into the whole Halloween mood, even as a kid, I avoided most of the scary stuff.  It just wasn’t my thing.  My version of trick or treating was all treats – no tricks. Read More

AAF National News

AAF Advertising Hall of Achievement

Washington DC, August 22, 2024 —The American Advertising Federation (AAF), the “unifying voice for advertising,” announced nine new inductees into its prestigious Advertising Hall of Achievement (AHOA). The AHOA celebrates those individuals aged 40 and younger who are helping to lead the industry forward. Read More

AAF National NewsPress Releases

AAF Nebraska Students Honored

(Omaha, Neb. – August 14, 2024) – American Advertising Federation Nebraska (AAF Nebraska), announced winners of the 2024 AAF Nebraska Scholarships. In 1987, AAF Nebraska established two scholarship funds to honor students attending Creighton University, University of Nebraska Omaha, University of Nebraska-Lincoln, and University of Nebraska at Kearney. Along with these foundation funds over the next 4 years the federation will award additional scholarships. Read More

AAF Nebraska NewsPress Releases

Letter from the Outgoing President, Cassi Warren

Dear AAF Nebraska Members,
As I reflect on this remarkable year of presidency, I am filled with immense pride and gratitude. Together, we achieved unprecedented success, significantly highlighted by being named AAF Division 3 Club of the Year for the third year in a row and taking first place in Club Operations. Read More

AAF Nebraska News

Learning Community of Douglas and Sarpy Counties Request for Proposal (RFP): Marketing and Communications Services

The Learning Community of Douglas and Sarpy Counties (Learning
Community) is seeking a new marketing and communication agency and is
requesting proposals, through the RFP process described in the attachments
to this letter. The Learning Community hereby invites proposals from
organizations interested in providing marketing and communication services. Read More

AAF Nebraska NewsPress Releases

ON Brand 2024 | July 25

OMAHA, Neb. (July 9, 2024)– For the sixth year, the local ON Brand Conference will bring together hundreds of professionals for purposeful conversations and meaningful professional development focused around creative communications. Attendees are invited to Creighton University’s Mike & Josie Harper Center on Thursday, July 25 to network, grow and get inspired. Read More

AAF Nebraska NewsPress Releases

Sample Letter to State Senators

Dear Nebraska Senator,

I am writing to express my strong opposition to any proposed advertising tax during the special session called by Governor Jim Pillen. As a resident and engaged citizen of Nebraska, I believe that such a tax would have significant negative consequences for our local businesses, consumers, and the broader economy.

Advertising is a vital tool that businesses—both large and smal...

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AAF Government Report | May 2024

Proposed Nebraska Ad Tax Still Alive

Despite passing in an earlier vote, and the strong support of Governor Jim Pillen (R), the Advertising Services Tax Act in Nebraska was defeated prior to the end of the legislative session. The measure would have placed a 7.5% tax on all advertising services in the state for companies with over $1 billion in US revenue. One of the Governor’s motivations for the tax was to raise replacement revenue for proposed lower property taxes.

The industry correctly noted that the tax would have been passed through to local businesses in the form of either higher advertising costs or as a line item on the invoice for the service provider ultimately resulting in higher prices for Nebraska consumers. Read More

AAF National NewsAAF Nebraska NewsLegislative Issues

AAF Nebraska Legislative Alert

Omaha, NE (April 12, 2024) – Affordable digital advertising is a lifeline for small to medium-sized businesses throughout Nebraska, enabling them to effectively reach customers and compete with larger, nationwide advertisers. Imposing a tax on digital ads would only exacerbate the challenges already faced by small and medium-sized businesses, hindering their ability to succeed and grow in a competitive market. Read More

Freelancers Forum Recap

Copywriters, designers, non-profit planners, marketers, and motion illustrators came together on March 14 at  the Freelancers Forum.  A crowded room of advertising professionals and AAF NE Board members filled a party room at DJ’s Dugout at 114th and Dodge to hear stories and experiences from tenured specialists. Read More

AAF Nebraska NewsPast Event Recaps

Claudia Martin Member Spotlight

Claudia Martin’s unwavering dedication to AAF began more than half a century ago when she was a young professional in the advertising industry. Her journey with AAF Nebraska has been one of remarkable commitment, service, and leadership exemplifying the values and spirit of our organization. It is with admiration and appreciation to share Claudia’s AAF journey with members. Read More

AAF Nebraska NewsMember Profiles

AAF Government Report | April 2024

The Advertising Services Tax Act in Nebraska remains a threat. The measure, originally proposed by Governor Jim Pillen (R) currently does not appear to have enough votes to pass. Sources in the Capitol report that the Governor and sponsors are still searching for support. The tax would place a 7.5% tax on all advertising services in the state for companies with over $1 billion in US revenue. Read More

AAF National NewsAAF Nebraska NewsLegislative Issues

AAF Nebraska Legislative Update | April 2024

Omaha, NE (April 3, 2024) – The AAF Nebraska Legislative committee has focused on opposing LB 1354, the Advertising Services Tax Act.  The Nebraska Governor is proposing to implement a 7.5% tax on all advertising services in the state for companies with over $1 billion in US revenue.  The tax will be passed through to local businesses in the form of either higher advertising cost or as a line item on the invoice for the service provider.  The local business will then add the higher advertising cost to the price of its goods and services, causing higher prices for Nebraska Consumers. Read More

AAF Nebraska NewsLegislative IssuesPress Releases
Robert Richardson

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