The first AAF Nebraska AdReads was held nearly five years ago. Now, 18 authors later, if you’ve never attended an AdReads, you may want to add it to your list of experiences. In a Zoom event March 31, at noon, Jeremy Harris Lipschultz, Ph.D. will discuss his most recent book, Social Media Measurement: Entrepreneurial Digital Analytics, Second Edition.
AdReads is a chance to sit back relax over lunch and chat openly with the author and for the March event, it is also a professional development opportunity for advertising, marketing and social media professionals as well as students and teachers.
Many people may not realize the extent of data collection that permeates the everyday use of social media platforms or how far this data collection extends. Lipschultz’s book expands on social media communication perspectives applying them to the study of measurement and analytics.
