Position summary.
As a paid search strategist, you will play a critical role in the day-to-day management of our client’s paid search initiatives. Responsible for driving traffic, leads, and revenue through effective management and optimization, you will need both analytical skills and creative problem-solving to deliver measurable results.
Minimum experience and requirements.
- Requires 2+ years of experience in a paid search media buying role
- Possesses knowledge in media and advertising, with particular emphasis in paid search, Google Ads and Microsoft Ads
- Possesses working knowledge of Microsoft Excel and Keynote
- Has excellent verbal and written communication skills
- Maintains a high attention to detail as well as strong organizational and time management skills
- Performs duties and tasks independently with little supervision, while also understanding when to collaborate and seek guidance
- Is flexible and adaptable to changing priorities in a fast-paced environment
- Possesses curiosity and confidence to solve complex problems
Principle accountabilities & job functions.
- Media buying & strategy:
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- Optimize paid search campaigns with respect to pacing, audience engagement, landing page and creative testing, placement performance, and more
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- Mine search queries to identify opportunities for keyword expansion or negative list building
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- Monitor search query shifting across ad groups and identify opportunities to improve user experience
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- Create, test and refine ad copy to improve CTR and onsite engagement
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- Coordinate with internal teams and external partners to gather creative assets, ad copy, and tracking parameters for campaigns
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- Perform quality assurance checks to verify that ads are displaying correctly and tracking properly across all relevant channels and devices
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- Troubleshoot any technical issues or discrepancies related to ad serving, tracking, or campaign delivery, collaborating with internal teams and vendors to resolve issues promptly
- Analyzing/reporting:
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- Monitor and analyze campaign performance data, identify trends, and make data-driven recommendations for optimizing media buys and improving client ROI
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- Conduct weekly reporting activities to keep internal and client teams up to date
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- Contribute to larger presentations and recommendations—and be comfortable having conversations with clients and internal team members
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- Collaborate with internal and external teams on the holistic performance of each client and identify specific paid search strategies to support desired outcomes
What we have to offer.
At Ervin & Smith, we provide something truly unique: a place to experiment and push yourself to new heights with the support of an executive team of experts who are accessible for hands-on coaching and mentorship. Our team members value relationships, collaboration, creativity and results above all else.
You’ll receive competitive pay and all the essentials, including health/dental/vision insurance, retirement plan with matching, life/supplemental insurance, and a flexible working environment and generous agency closures and time-off policies. You’ll also get training and ongoing professional development, as well as extra dollars for you to invest in your wellness and well-being.
Ervin & Smith embraces diversity and equal opportunity, and we are committed to equity and justice in our work and our community. We are determined to build a team that represents a variety of backgrounds, perspectives and skills because we understand that’s where the best ideas come from.
To apply, please e-mail your resume and portfolio to jobs@ervinandsmith.com.
