The American Advertising Awards is the advertising industry’s largest and most representative competition, attracting more than 25,000 entries every year. The mission of the American Advertising Awards is to recognize and reward the creative spirit of excellence in the art of advertising.
Conducted annually by the AAF, the local tier (“Creative Nebraska”) of the American Advertising Awards is the first of a three-tier, national competition. Concurrently, across the country, local entrants vie to receive an ADDY Award—recognition as the very best in their markets. At the second tier, local ADDY winners compete against winners from other local clubs in one of 15 district competitions. District ADDY winners are then forwarded to the third tier, the national stage of the American Advertising Awards. Entry in your local competition is the first step toward winning a national ADDY. Entering the American Advertising Awards supports the entire advertising industry, because the AAF and its local and district affiliates use the proceeds to enhance advertising through programs such as public service, internships, advocacy groups, advertising education, and consumer awareness. Selection of the most creative entry in each category is affected by a scoring process in which a panel of judges evaluates all creative dimensions of every entry. A Gold ADDY is recognition of the highest level of creative excellence and is judged to be superior to all other entries in the category. Entries that are also considered outstanding and worthy of recognition receive a Silver ADDY. The number of awards given in each category is determined by the judges, based on the relative quality of work in that category.
Congratulations to all of this year’s Creative Nebraska winners in both the professional and student competitions!
We congratulate Swanson Russell for winning the 2025 Creative Nebraska Best of Show Award in the professional competition for their work with Humminbird (Elements of Advertising Still Photography Campaign).
The University of Nebraska/CoJMC team with student members Bridget Gerads, Elise Moulton, Kamryn Snyder and Phoebe Lyons won Student Best of Show for their Consumer Campaign titled “Kraft-Level Up with the Big Cup”.
You can find the list of the 2025 2025 Professional Winners here and 2025 Student Winners here.
Thank you to our sponsors for their assistance both in services and financially to allow AAF Nebraska to host “Creative Nebraska”
