AAF Announces Multicultural Advertising Award Honorees

Alma DDB, Nissan, IPG among those to be honored at the 2017 Mosaic Awards in New Orleans.

WASHINGTON, DC, January 31, 2017—Companies and individuals who have demonstrated an unwavering commitment to inclusion in 2016 with dynamic and impactful creative campaigns, organizational initiatives and media content will be recognized at the American Advertising Federation’s (AAF) 2017 Mosaic Awards.

Now in its 16th year, the Mosaic Awards supports the vision of a diverse and inclusive advertising, marketing and media industry. An extension of the AAF’s commitment to diversity and inclusion, the Mosaic Awards promotes and honors those who have produced thought-provoking and innovative work, as well as improved visibility for multicultural communities in media and added corporate initiatives that promote inclusion in the workplace. This year’s panel of judges included executives from Burrell Communications, CAA, Droga5, FCB, Foston International, fluent360, GSD&M, Kastner & Partners, Leo Burnett, Omnicom Group, TBWA, and Walt Disney Imagineering.

“Being able to gather an exceptional group of judges to select this year’s honorees was a great honor for the Mosaic Center,” said Danielle Austen, Chair of the AAF’s Mosaic Center and CEO of fluent360. “This year’s inductees are truly leading change in our industry and making an impact on how advertising relates to its ever-changing audience.”

The AAF will honor the following campaigns, industry leaders and programs at the 2017 Mosaic Awards on June 7:

2017 Mosaic Awards Winners
Multicultural Advertising Campaign
Agency: Alma DDB
Campaign: “RMCH/Hacer Scholarship Program”
Client: McDonald’sMulticultural Traditional Media Usage
Agency: fluent360
Campaign: “Nissan’s TriColorDeCorazónMexican National Team [MNT] Soccer Partnership”
Client: Nissan USA

Multicultural Digital Campaign
Producer: William Yu
Campaign: “#StarringJohnCho”

Multicultural Talent in Advertising
Agency: WALO
Campaign: “The Journey”
Client: Jarritos

Multicultural Students Program
Agency: 72andSunny
Program: Expanding Access to Creative CareersWorkforce Inclusion
Agency: IPG
Program: Interpublic Diverse Emerging Leaders (IDEAL)

Student Multicultural
Advertising Campaign

Student: Aaron Mann,
University of Missouri-St. Louis
Campaign: “Equal By Design”
Client: St. Louis School Districts

Mosaic Champion
Recipient: Michael Roth
CEO, The Interpublic Group

This year’s Mosaic Awards will take place at the Roosevelt New Orleans on June 7 in conjunction with the AAF’s National Conference, ADMERICA.  Attended by top thought leaders in the advertising and media industries, ADMERICA brings professionals together for education, inspiration, innovation, collaboration and celebration.

“The Mosaic Awards do the important job of celebrating excellence in media and advertising creative that reflects the American audience that consumes it,” says Carmen J. Smith, VP of Creative Development at Walt Disney Imagineering. “As a proud alumna and supporter of the program, I look forward to celebrating another group of organizations and individuals who are prioritizing inclusion.”

Creating an inclusive industry has been a priority of the AAF by way of its Mosaic Center for more than two decades. The Mosaic Center serves as a resource and advocate for the value of diversity and inclusion and is committed to helping advertising and media reflect the evolving cultural makeup of the United States. The AAF uses a substantial portion of its resources to implement a myriad of programs that promote and advance multiculturalism within the industry including the Most Promising Multicultural Students Program, Mosaic Career Fairs and AdCamps. The recipients of the 2017 Mosaic Media Image Awards will be announced in the coming weeks.

For more information on the Mosaic Awards, please visit aaf.org/mosaicawards, or contact Ayanna Jackson at ajackson@aaf.org. To learn more about the ADMERICA, please visitaaf.org/admerica.

About the American Advertising Federation
The American Advertising Federation (AAF), acts as the “Unifying Voice for Advertising.” Its membership is comprised of nearly 100 corporate members made up of the nation’s leading advertisers, agencies, and media companies; a national network of nearly 200 local clubs representing 40,000 advertising professionals; and more than 200 college chapters with 5,000 student members. The AAF operates a host of programs and initiatives, including the Advertising Hall of Fame, the Advertising Hall of Achievement, the American Advertising Awards, the National Student Advertising Competition, the Mosaic Center for Multiculturalismand summer AdCamps for high school students. For more information on the full range of the AAF’s programming, visit aaf.org. For the latest news and updates, connect with us onFacebook and LinkedIn, and follow us on Twitter and Instagram

About the AAF’s Mosaic Center
The AAF’s Mosaic Center for Multiculturalism implements all of the AAF’s diversity initiatives and is an established leader on multicultural marketing/advertising and inclusion issues. It is responsible for the development of new programs and services to recognize and cultivate diverse talent and promote broad and realistic portrayals of multicultural communities. Mosaic Center programming includes the Most Promising Multicultural Students Program,Mosaic Career Fairs, Mosaic Awards and an array of research surrounding diversity and inclusion.

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