| Omaha, NE (April 12, 2024) – Affordable digital advertising is a lifeline for small to medium-sized businesses throughout Nebraska, enabling them to effectively reach customers and compete with larger, nationwide advertisers. Imposing a tax on digital ads would only exacerbate the challenges already faced by small and medium-sized businesses, hindering their ability to succeed and grow in a competitive market.
As the Nebraska Legislature prepares to vote on LB 388 on April 18th, it’s crucial to voice strong opposition to this harmful proposal. We encourage you to reach out to Nebraska lawmakers, urging them to recognize the devastating consequences of the proposed digital ads tax businesses across the state. Emphasize the unfair burden it would place on businesses and consumers alike, and advocate for policies that support, rather than hinder, the growth of local businesses and the Nebraska economy as a whole.
Abby Jordan, co-owner of e-Creamery, an Omaha-based ice cream business, recently shared her concerns regarding the potential impact of Nebraska’s proposed tax on digital ads. In her commentary featured in the Nebraska Examiner, Jordan emphasized the critical role that affordable digital advertising plays in the success of her business.
As an online retailer, e-Creamery relies heavily on digital advertising to reach its customers and drive sales. However, the proposed tax on digital ads threatens to increase the cost of advertising, which could significantly impact e-Creamery’s bottom line. Jordan expressed worry that the increased expenses would hinder her and her partner’s ability to grow their business, retain employees, and sustain their brick-and-mortar store located in Omaha’s Dundee neighborhood.
For businesses like e-Creamery, digital advertising serves as a lifeline, allowing them to effectively market their products and connect with customers in a competitive online landscape. Any increase in advertising costs would not only strain their finances but also jeopardize their ability to compete and thrive in the digital marketplace.
Jordan’s commentary underscores the importance of considering the implications of policies that could adversely affect small businesses, particularly those operating in the digital realm. As policymakers deliberate on the proposed tax on digital ads, it’s crucial to weigh the potential consequences for businesses like e-Creamery and ensure that any measures implemented support rather than hinder their growth and success.
Proposed digital ads tax would devastate small businesses like mine • Nebraska Examiner
By sharing your story and concerns with legislators, you can make a powerful impact in safeguarding the interests of businesses in Nebraska. Thank you for advocating on behalf of your business, others like it and your clients. Let your legislator(s) know that you do not want to see increased cost for businesses by taxing advertising, tell them no to LB 388.
Call or write your state legislator today!
Nebraska Legislature – Senator Listing
Sincerely,
AAF Nebraska Legislative Committee |
