AAF’s Steve Pacheco on the Importance of Advocacy
Steve Pacheco, President & CEO
American Advertising Federation (AAF)
Steve Pacheco, president & CEO of the American Advertising Federation, is among the marketing group leaders who share their thoughts on 2022 trends and he highlights AAF’s advocacy work. “Issues such as taxes, data integrity, brand safety, privacy and regulation, have always been important as it affects all of our members — no matter their size or what part of the industry they are in,” Pacheco says.
Full Story: SmartBrief/Marketing (12/21)
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