“Customers realize that inclusive ads can be risky and will go far to support brands that share similar values.”
eMarketer recently interviewed God-is Rivera, Associate Director, Social Media VML
Diversity and inclusiveness are major issues in the advertising industry. eMarketer’s Alison McCarthy spoke to God-is Rivera, associate director of social media at digital marketing and advertising agency VML, about how brands approach diversity and how social media can support that.
View eMarketer for the full story.