Anzu: New Study Unveils the Power of Intrinsic In-Game Ads in Capturing Attention

3.3 billion people playing games globally and with the video games market projected to be worth $320 billion by 2026, advertisers everywhere are increasingly looking to gaming to help them make meaningful connections with hard-to-reach audiences.

To help advertisers understand just how effective gaming can be at doing this, dentsu and Lumen have launched a new attention study in collaboration with Anzu, Twitch, and Activision Blizzard into the power of gaming, exploring several entry points to better understand how they can be used to augment media plans.

READ THE STUDY