Learn with TikTok Webinar Series

The American Advertising Federation partnering with TikTok to launch a brand-new weekly webinar series, and you’re invited! In the month of November, tune in every Thursday to learn how you can tap into the power of TikTok’s engaged audience to grow your business.

From a high-level overview of the platform to the basics of creating your first videos and a detailed walkthrough of TikTok’s suite of solutions to help develop, promote and manage your creative content, this 3-part webinar series will help you jumpstart your TikTok journey.

Each webinar will be led by a TikTok expert and provide you with key insights, tools and resources so you’ll learn how how to get set up, create great content, engage your audience, and drive sales.

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Learn With TikTok Webinar Series

(all 3:30pm EST / 12:30pm PST; one hour)

Thursday, November 3: TikTok 101
In this webinar, small businesses will discover how brands are finding success on TikTok. Learn best practices for reaching our wide, highly engaged audience and stand out from competitors. We will introduce our suite of solutions to help develop, promote, and manage creative content. Attendees will leave with the skills and the confidence to create engaging TikTok videos!

Thursday, November 10: Creating Breakthrough TikTok Videos
Now that small businesses have an understanding of TikTok 101, in the second webinar in this series, they will take the next step and learn creative basics and best practices for creating engaging, breakthrough TikTok videos. We will go through the elements of a great TikTok video, trends and hot tips that small businesses can leverage to join the conversation and storytelling themes and formats to help keep both new and old audiences engaged.

Thursday, November 17: Launching Ads That Deliver
In part three of the Learn With TikTok webinar series, small businesses will learn how to utilize TikTok ad solutions to support full-funnel objectives, no matter the ad budget. We will dive into our many ad solutions, show real-life ad strategy examples from brands who have found success on the platform, and walk through the beginner steps to create a TikTok Ads Manager account and where it can take you. After this session, you will be ready to take on TikTok like a pro!

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