Conducted annually by the AAF, the local tier of the American Advertising Awards “Creative Nebraska” is the first of a three-tier, national competition. Concurrently, across the country, local entrants vie to receive an ADDY Award—recognition as the very best in their markets. At the second tier, local ADDY winners compete against winners from other local AAF chapters in one of 15 district competitions. District ADDY winners are then forwarded to the third tier, the national stage of the American Advertising Awards. AAF Nebraska thanks all of our 2024 entrants for entering the American Advertising Awards that help support the entire advertising industry, because the AAF and its local and district affiliates use the proceeds from this competition to enhance advertising through programs such as public service, internships, advocacy groups, advertising education, professional development and consumer awareness.
Selection of the most creative entry in each category of the American Advertising Awards is affected by a scoring process in which a panel of judges evaluates all creative dimensions of every entry. A Gold Award is recognition of the highest level of creative excellence and is judged to be superior to all other entries in the category. Entries that are also considered outstanding and worthy of recognition receive a Silver Award. The number of awards given in each category is determined by the judges, based on the relative quality of work in that category.
Meet this year’s Creative Nebraska esteemed judges:
Chris McDonald – Founder, Principal – Designworks Advertising – Grand Blanc, Michigan. Chris has been an active member of the American Advertising Federation (AAF) since 1998 holding almost every possible volunteer position at every level at least once, and in some cases numerous times over those years. He currently serves the AAF as Central Region Immediate Past Chair and District 6 Governor, where both positions provide him a seat on the national Council of Governors and the national Board of Directors. He has been a multiple American Advertising Awards judge over the past 25 years, as well as an eight-time local awards chair. Chris is also the recipient of the AAF Silver Medal Award and has won numerous ADDY® Awards, national awards and honors on behalf of many great agency clients.
Liz Chatterton – Associate Creative Director – Article Group – Rochester, New York where she works with B2B tech clients. Her background is in copywriting and strategy. Liz is the current president of AAF Greater Rochester. She shared that all of the submissions this year were very inspiring.
Danielle Salley – Owner, Creative Director – Danielle Salley Creative – Columbia, South Carolina. Her background is in design, branding, advertising and web development – She is also the co-host of a podcast called Ghost Boss, stories about the freelance afterlife. She is a board member and past governor of AAF District 3 which represents the clubs of North Carolina, South Carolina and Virginia and is currently on the Council of Governors.
Thank you to this year’s team of judges for sharing their time and a long weekend with AAF Nebraska to judge the 2024 American Advertising Awards “Creative Nebraska” competition.
