Trends, Truths and StrategyDuring this year’s ADMERICA conference, Jim Norton, incoming Chairman of the Board for AAF and Global Head of Media Sales for AOL, sat down with award-winning experts to hear their thoughts on where the industry is at and where it is heading. Hear what these advertising stars had to say about strategy, diversity and content creation. The Truth Behind the Ellen Selfie: An Interview with Todd Pendleton, Formerly of Samsung
In this video, Pendleton discloses the truth behind the infamous Ellen selfie, the ingredients for successful content creation and insights into his retirement.
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Wells Davis of Leo Burnett Talks “Like A Girl” Strategy and the Use of Data
Davis, EVP and Head of Strategy at Leo Burnett and a 2015 Diversity Achievement & Mosaic Award winner, discusses culture, code and how data insights influence a great strategy.
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VP of Marketing at Pizza Hut Discusses Working with Partners and Consumer Loyalty
Jared Drinkwater, VP of Marketing at Pizza Hut, Inc. and former student competitor in the National Student Advertising Competition (NSAC) talks about content marketing and the tools and strategies employed when working with partners, what Pizza Hut is doing to drive consumer loyalty and having fun with messaging.
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2015 NSAC National Champions Discuss “Together Happens”
The University of Oregon wowed the judges with their beautiful brand manifesto, solid research, charming copy and well-executed creative campaign. In this video, they talk about the strategy and collaboration that drove their success.
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Diversity & Inclusion in MLB and Advertising
Wendy Lewis, SVP of Diversity and Strategic Alliances at MLB talks about diversity inclusion initiatives in the MLB and the industry at large, and the “game of longevity.”
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Michael Vitug of Rezonate Media talks about Toyota, Transcultural Audiences and Partner Agencies
Vitug, Media Director, Rezonate Media, discusses a few trends in today’s media, programmatic advertising and partnering with agencies to touch the transcultural audiences of today with the right message at the right time.
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