2019 Mosaic Award Winners Announced

The American Advertising Federation Celebrates Excellence in Multicultural Advertising at the 18th Annual Mosaic Awards
Ceremony to be hosted by Actor James Lesure and TBWA/Chiat Day’s Doug Melville
WASHINGTON DC, April 8, 2019— Today, the American Advertising Federation (AAF) announced the 2019 Mosaic Awards honorees, who will be recognized for their unwavering commitment to inclusion and for offering a voice to multicultural communities. Each year, the AAF receives entries from companies and agencies across the country that are reviewed and judged by senior industry leaders. This year, actor James Lesure, along with TBWA/Chiat Day’s Chief Diversity Officer, Doug Melville will join forces to host and celebrate the 2019 winners during the Mosaic Awards in Hollywood, Florida on June 6, 2019.

From an overwhelming number of submissions, all winners have embraced advanced marketing techniques and business practices and have developed diversity programs that not only help improve the bottom line, but also secure a relevant role in a continuously evolving corporate environment.  And for the first year, the 2019 Mosaic Awards will recognize two honorees in the Mosaic Media Image Award for Advocacy & Mosaic Champion categories celebrating the work of an individual and a company.

“As the consumer market continues to become more diverse, creativity in advertising thrives when it is best representative of the audiences it wants to engage,” said Danielle Austen, AAF Mosaic Council Chair and Managing Partner & CEO of fluent360. “The Mosaic Awards celebrate the brands and agencies that have embraced the growing importance of multicultural advertising in today’s ever-changing marketing mix.”

This year’s panel of judges included executives from 72andSunny, Amazon, Condé Nast, Google, HZDG, Leo Burnett Group, McCann New York, NHL, Ogilvy, VMLY&R, Wavemaker and Yes&. The AAF will honor the following campaigns, industry leaders and programs at the 2019 Mosaic Awards:

Multicultural Integrated Campaign
“Long Live the King”
Lexus | Walton Isaacson

Multicultural Online/Interactive Campaign
“Discover the Unexpected”
Chevrolet | Carol H. Williams Advertising

Mosaic Media Image Award for Alternative Media Form
“Universal Love”
MGM Resorts | McCann New York

Mosaic Media Image Award for Advocacy
“Asian-Americans and Pacific Islanders in the U.S. Military”

Mosaic Media Image Award for Advocacy
“Reindeer Games”
Microsoft | McCann New York

Mosaic Media Image Award for Advocacy
Solange Claudio
President & COO, Moxie

Mosaic Media Image Award for Realism
National Geographic | 72andSunny

Multicultural Talent in Advertising
“Use Your Vote”
Levi Strauss & Co. | FCB West

Multicultural Talent in Advertising
“Shine Your Way”
Sol/MillerCoors | Alma

Student Multicultural Integrated Campaign
“IKEA’s Coming Out”
IKEA | College for Creative Studies

Mosaic Media Image Award for Innovation in Storytelling
“World Cup Online Grocery Pickup”
Walmart, Inc. | Lopez Negrete Communications

Multicultural Student Programs
We Are Next
Natalie Kim, Founder

Workforce Inclusion
Make Some Room: Unconscious Bias Workshop
Publicis Sapient

Mosaic Champion

Mosaic Champion
Tuan Huynh
Senior Art Director, Leo Burnett Group

This Mosaic Awards will take place at The Diplomat Beach Resort on June 6, 2019 in conjunction with the AAF’s National Conference, ADMERICA. Attended by top thought leaders in the advertising and media industries, ADMERICA brings professionals together for education, innovation, collaboration and celebration.

Creating an inclusive industry has been a priority of the AAF by way of its Mosaic Center for more than two decades. The Mosaic Center serves as a resource and advocate for diversity and inclusion. The Center is committed to helping advertising and media reflect the country’s evolving cultural makeup. The AAF uses a substantial portion of its resources to implement a myriad of programs that promote and advance multiculturalism within the industry including the Most Promising Multicultural Students Program, Mosaic Career Fairs and AdCamps.

For more information on the Mosaic Awards, please visit aaf.org/mosaicawards, or contact Ayanna Jackson at ajackson@aaf.org. To learn more about the ADMERICA, please visit aaf.org/admerica.

About the American Advertising Federation
Established in 1905, the American Advertising Federation (AAF), acts as the “Unifying Voice for Advertising.” Its membership is comprised of nearly 100 corporate members made up of the nation’s leading advertisers, agencies, and media companies; a national network of nearly 200 local clubs representing 40,000 advertising professionals; and more than 200 college chapters with 5,000 student members. The AAF operates a host of programs and initiatives, including the Advertising Hall of Fame, the Advertising Hall of Achievement, the American Advertising Awards, the National Student Advertising Competition, the Mosaic Center for Multiculturalism and AdCamps for high school students. Follow us on social media: Facebook, Twitter, Instagram and LinkedIn.


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