|Privacy UpdatesAAF, in alliance with our industry partners, continues to work to convince California legislators to consider fixes to legislation to implement the California Consumer Privacy Act (CCPA). The goal is to ensure the final law and regulations will protect California consumers while not unnecessarily hampering businesses ability to responsibly use data to help market products and services to those consumers.One of our strategies to reach lawmakers was to run an advertisement in the print and online versions of the Sacramento Bee and create a website that further explained our position on the issue.The ad ran shortly before the legislature left for July recess. The California lawmakers will return in August to continue their consideration of how to implement the CCPA. The law is schedule to go in effect on January 1, 2020.
Privacy issues remain a major concern of lawmakers from the local to national levels.
A New York City Council member has introduced a bill that would prohibit phone carriers and mobile app developers from selling data about peoples locations.
On the national level, Senators Marsha Blackburn, R-Tenn., and Dianne Feinstein, D-Calif., are co-chairing a task force of the Senate Judiciary Committee to examine tech industry issues such as privacy, data security, censorship, antitrust and competition.
AAF continues to work with the Privacy for America Coalition to develop a proposed national privacy standard that will both protect consumers and allow businesses to responsibly use data to continue to provide those consumers with the services and content they want and expect.