The Advertising Services Tax Act in Nebraska remains a threat. The measure, originally proposed by Governor Jim Pillen (R) currently does not appear to have enough votes to pass. Sources in the Capitol report that the Governor and sponsors are still searching for support. The tax would place a 7.5% tax on all advertising services in the state for companies with over $1 billion in US revenue. Read More
AAF National NewsAAF Nebraska NewsLegislative Issues
Omaha, NE (April 3, 2024) – The AAF Nebraska Legislative committee has focused on opposing LB 1354, the Advertising Services Tax Act. The Nebraska Governor is proposing to implement a 7.5% tax on all advertising services in the state for companies with over $1 billion in US revenue. The tax will be passed through to local businesses in the form of either higher advertising cost or as a line item on the invoice for the service provider. The local business will then add the higher advertising cost to the price of its goods and services, causing higher prices for Nebraska Consumers. Read More
AAF Nebraska NewsLegislative IssuesPress Releases
Read Richardson’s February 27, 2024 commentary in the Nebraska Examiner sharing insights on his opposition to Legislative Bill 1354, the Advertising Services Tax Act. Read More
AAF Nebraska NewsLegislative Issues
Nebraska Advertising Tax on Hold
February 1, the Nebraska Legislature’s Revenue Committee conducted a hearing on the proposed Advertising Services Tax. Following alerts from AAF Nebraska and AAF National, numerous advertising professionals in the state contacted their representatives to express opposition to the tax. AAF Nebraska Legislative Chair Robert Richardson attended the hearing and testified against the proposed tax and published an op-ed explaining our opposition to the tax in the Nebraska Examiner. No further action on the bill has been scheduled at this time. The legislature is currently scheduled to adjourn in mid-April. Read More
January 29, 2024
Important update regarding LB1354 – the “Advertising Services Tax Act,” a hearing in front of the Revenue Committee has been scheduled for February 1st. Your support is crucial in our efforts to oppose this bill. Read More
State Advertising Tax Threats
Legislation has been introduced in Nebraska to adopt an Advertising Services Tax. Sponsors seem to be targeting digital advertising and entities “that are doing business in Nebraska and whose combined gross advertising revenue exceeds one billion dollars.” Current prospects for the tax are uncertain. Read More
AAF National NewsLegislative Issues
Make Your Voice Heard This Session! Read More
AAF Nebraska NewsLegislative Issues
Wednesday, January 17th Senator Albrecht introduced LB 1370, a bill that would add sales tax to all advertising in Nebraska. The AAF Nebraska Legislative team is reviewing this bill and the impact it could have on our industry. Read More
AAF Nebraska NewsLegislative Issues
Digital Advertising Taxes
The District of Columbia Tax Revision Commission has before it a proposal to extend the District’s sales tax to digital advertising services and the use of data. AAF and AAF-DC have sent a letter to the Commission explaining why such a proposal is bad public policy and the negative impact it would have on DC businesses. Read More
AAF National NewsLegislative Issues
Senators Turn Attention to Privacy
July 27, the Senate Commerce, Science and Transportation Committee passed two privacy bills aimed at teens and youth. The Children and Teens’ Online Privacy Protection Act (COPPA 2.0), sponsored by Senators Ed Markey (D-MA) and Bill Cassidy (R-LA), and the Kids Online Safety Act (KOSA) sponsored by Senators Richard Blumenthal (D-CT) and Marsha Blackburn (R-TN). Both passed with broad bipartisan support. Read More
AAF National NewsLegislative Issues
The National Advertising Division (NAD) annual conference, NAD 2023, brings together advertising and legal professionals, academic and industry experts, government officials, and businesses of all sizes to examine and explore the complications of navigating the dynamic advertising landscape, best practices and trends, and perspective on what’s coming next. Read More
AAF National NewsAAF Nebraska NewsLegislative Issues
As you know, multiple states have passed privacy laws in the first half of 2023. As a resource for AAF members, our partners at Venable and Privacy for America have created this document outlining the major provisions of each of the newly enacted state laws. These new laws are in addition to already existing privacy requirements in many states and add to the increasing complexity and challenges encountered by businesses and other organizations as they navigate the legal environment, and further underscores the need for a single national privacy law as supported by the AAF. Read More
AAF National NewsLegislative Issues
New State Privacy Laws Enacted and Considered
Lawmakers in Florida and Texas have enacted new comprehensive state privacy laws. Read More
“Light beer shouldn’t taste like water.” That’s the claim Molson Coors can no longer make in its advertising for Miller Lite beer. The Council of Better Business Bureaus’ National Programs’ National Advertising Review Board advised the brewer in an appeal case to stop making the claim, thus upholding a similar decision made by National Programs’ National Advertising Division. The NAD decision came about after the claim “Light beer shouldn’t taste like water. It should taste like beer” was challenged by Anheuser Busch. In their findings the NAD concluded that the claim made by Molson Coors was comparable (i.e., “tastes like water” compared to “does not taste like water”) and was therefore “measurable.” As such, the NAD determined that substantiation was required, a finding echoed by the NARB who concluded that “no substantiation for the claim was provided by Molson Coors, nor did it provide any consumer research regarding its argument that reasonable consumers would not take away a comparative claim.” Compliance with NARB’s and NAD’s decisions is voluntary; however, the CBBB reports a compliance rate of more than 95 percent. Read More
Legislative Issues
Action on state privacy issues remains quite hectic as many states reach the end of their 2023 legislative sessions.
New laws have been enacted in numerous states. Read More
AAF National NewsLegislative Issues
On March 23, seven AAF Nebraska members participated in the club’s Day Under the Dome. Read More
AAF Nebraska NewsLegislative IssuesPast Event Recaps
AAF’s March 23 Advertising Day on the Hill was a rousing success. Forty AAF members from 19 states and the District of Columbia attended. They were briefed by speakers from the Federal Trade Commission and advertising self-regulatory programs and learned about the important issues confronting the industry, including privacy and data security and preservation of the federal tax deductibility of advertising expenses. Read More
AAF National NewsAAF Nebraska NewsLegislative Issues
With the new year comes a new Congress, new state legislative sessions and a renewed interest by all in pursuing possible new privacy laws. Read More
AAF National NewsLegislative Issues
On September 8, the Federal Trade Commission conducted an online “Commercial Surveillance and Data Security Rulemaking Forum” as a follow-up to the release of the Advance Notice of Public Rulemaking on the same subject. Read More
AAF National NewsLegislative Issues
Privacy has been a front-line issue in Washington, DC this summer—in both the legislative and regulatory arenas. Read More
AAF National NewsLegislative Issues
Privacy issues continue to draw the attention of lawmakers at both the state and federal level. Read More
AAF National NewsAAF Nebraska NewsLegislative Issues
Soon after AAF alerted its Kentucky members to an ad tax included in legislation introduced by State Representative Jason Petrie (R-Elkton) Chair of the House Appropriations and Revenue Committee, the provision was removed from the bill. As introduced, HB 8 would have expanded Kentucky’s 6% gross receipts sales and use tax base to 39 new services, including advertising and graphic design services. Read More
AAF National NewsAAF Nebraska NewsLegislative Issues
AAF Nebraska took to the halls of the Nebraska State Capitol on March 29, 2022 for Ad Day Under the Dome. Read More
AAF Nebraska NewsLegislative Issues
Iowa Senate bill SF 2206, which proposed taxes on digital automated services and cloud data services, has been withdrawn. In its place is HF 2317, which has no such provisions. Read More
AAF Nebraska NewsLegislative Issues
On February 28 Nebraska state legislators will hold a hearing on LB 1188, seeking to adopt the Uniform Personal Data Protection Act (UPDPA). As proposed, the bill presents yet another set of privacy standards to be met by Nebraska businesses. If passed, the bill may provide individuals with fewer, and more limited, rights including the right to copy and correct personal data. In addition, the bill may not include the right of individuals to delete their data or the right to request the transmission of their personal data to another entity. It is the position of the AAF that while maintaining online privacy is critically important, federal standards are necessary so as to prevent the promulgation of state-by-state privacy legislation which in itself may be a disservice to consumers and negatively affect competition. At the very least, proposed state privacy legislation should align with other state privacy bills, such as the Virginia Consumer Data Protection Act. At this point, only Nebraska and Oklahoma are considering the adoption of UPDPA. Read More
AAF Nebraska NewsLegislative Issues
The American Advertising Federation (AAF) protects and promotes advertising at all levels of government through grassroots activities. Our nationwide grassroots network of corporate partners and advertising professionals are ready and able to engage with lawmakers on behalf of the advertising industry on tax, privacy, First Amendment and other issues of concern. Read More
AAF Nebraska NewsLegislative Issues
With the start of the new year comes Nebraska state senatorial redistricting and a first hearing on a potential state digital ad tax. Nebraska senate districts have been redrawn with a number of changes. Read More
AAF Nebraska NewsLegislative Issues
The Build Back Better legislation soon to be considered by the U.S. Senate currently includes language to give unprecedented broad civil penalty authority to the Federal Trade Commission. While AAF strongly supports the mission of the FTC, this new authority would go far beyond the powers previously granted by Congress under Section 5 of the Federal Trade Commission Act. In addition to being poor policy, we believe the provisions violate Senate rules of procedure, specifically the Byrd Rule, which prohibits non-budgetary provisions from being included in reconciliation legislation. Read More
AAF National NewsLegislative Issues
The State of Maryland has adopted its Office of Comptroller’s proposed “digital ad tax.” Read More
AAF Nebraska NewsLegislative Issues
The Association of National Advertisers is seeking companies and organizations potentially effected by HB 732, the Office of the Comptroller of Maryland’s proposed Digital Advertising Tax, to sign on to their petition to the State of Maryland to exclude HB 732 from its legislative docket. Read More
AAF Nebraska NewsLegislative Issues
The AAF protects and promotes advertising at all levels of government through grassroots activities. Our nation-wide network monitors advertising-related legislation on local, state and federal levels. We put our members face-to-face with influential lawmakers while encouraging self-regulation as a preemptor to government intervention, when appropriate of course. Read More
AAF National NewsLegislative Issues
Proposed digital advertising tax regulations were filed on August 31 by Maryland’s comptroller. In simple terms, the proposed regulations would require companies that derive revenue from residents of Maryland as a direct result of those residents responding to digital ads running in Maryland to report the revenue derived from such ads, which would then be subject to a tax rate unique to each advertiser. Read More
AAF National NewsAAF Nebraska NewsLegislative Issues
The AAF protects and promotes advertising at all levels of government through grassroots activities. Our nationwide grassroots network of corporate partners and advertising professionals are ready and able to engage with lawmakers on behalf of the advertising industry on tax, privacy, First Amendment and other issues of concern. Read More
AAF Nebraska NewsLegislative Issues
Reports from sources on Capitol Hill indicate a digital advertising tax has been mentioned as a source of revenue to pay for the Senate’s bipartisan infrastructure bill negotiated by the so-called “Gang of 10/Gang of 21.” AAF members are encouraged to contact their Senators—especially if he or she is among the negotiating Senators—and let them know they should oppose an effort to tax digital, or any other advertising. An issue brief from the AAF supported Advertising Coalition gives more background on the issue. Read More
AAF National NewsLegislative Issues
Interesting note about Nebraska politics – Did you know Nebraska is the only state with a nonpartisan, unicameral legislature? Read More
Legislative Issues
Shortly before adjourning for the year, the Colorado General Assembly passed legislation regulating data and consumer privacy in the state. As of this writing, the measure has been sent to Governor Jared Polis (D) who is expected to either sign or let the bill become law without his signature. AAF, together with allies in the state and Washington, DC, submitted comments on the measure to lawmakers, and the AAF supported Privacy for America issued a press release stating that passage of the measure underscored the need for a uniform federal data privacy law. Because of many last minute negotiations between the House and Senate, we have not yet had the opportunity to determine how many of our suggestions were adopted. Read More
AAF National NewsLegislative Issues
Ad taxes and privacy continue to be at the top of the list for the legislative committee. Read More
Legislative Issues
The Maryland General Assembly passed legislation delaying implementation of the Digital Ad Tax for one year and excluding broadcasters and news media entities from the tax. Read More
AAF National NewsLegislative Issues
We continue to keep an eye on the Digital Advertising Tax. Read More
Legislative Issues
As privacy continues to dominate the headlines, an interesting reveal from Microsoft. Read More
Legislative Issues
Two topics continue to dominate the legislative advertising news, taxation of advertising and privacy. Read More
Legislative Issues
The Nebraska Legislature Revenue Committee heard testimony on February 3, 2021 on LB422 introduced by Senator Tom Briese. The bill would presume a sales tax on all services. While not mentioning advertising directly,… Read More
AAFO NewsLegislative Issues
Nebraska State Senator Tom Briese (R) has introduced legislation to lower the sales tax rate and expand the base to include all services, including advertising. The bill is similar to one the Senator introduced last year. That measure was the subject of a hearing, but never advanced out of committee. Read More
AAFO NewsLegislative Issues
The Nebraska Unicameral kicked off the 107th Legislature on January 6, 2021. Read More
Legislative Issues
AAF has scheduled the 2021 Advertising Day on the Hill for Wednesday, May 19. The event will be held in conjunction with the Leadership Immersion Training for Rising Professional Club Presidents and Presidents-Elect on May 18. We are optimistic that the vaccine rollout will allow us to gather in Washington, DC so please mark your calendars and plan to join us for these important events. Read More
AAF National NewsLegislative Issues
In a recent call hosted by AAF Government Relations and Mike Signorelli of VENABLE, participants learned a great deal of information surrounding privacy policy, application, and process. Read More
Legislative Issues
AAF’s Government Affairs Committee Chair, Carla Michelotti, and Clark Rector invite AAF members to participate in the next AAF Government Affairs Committee Zoom meeting on Wednesday, December 16 at 2:00pm ET (1:00pm CT/12:00pm MT/11:00am PT). Read More
AAF National NewsLegislative Issues
The election is over, and Nebraskans have made their choice for national, state and local representation. Read More
Legislative Issues
A topic that our Legislative Committee is staying on top of, is that of data privacy. Read More
Legislative Issues
AAF and Privacy for America support an effective national privacy standard that would protect consumers while allowing consumers and businesses to enjoy the many benefits that come with the responsible use of data. Privacy for America has developed comprehensive principles for such a law and is encouraging lawmakers to adopt many them in any future legislation. Read More
AAF National NewsLegislative Issues
