Contributed by Tammy Williams, AAF Omaha Board Member and Legislative Issues Chair
Happening at the National level
The Legislative Issues Committee continues to follow developments that could impact advertising and communication decisions locally. Here is recent coverage on the Internet Privacy rules, which continue to make headlines given its potential impacts.
Ad Groups Petition Consumer Internet Privacy Rules, Call Opt-In Requirement ‘Onerous’
Ad Agencies Challenge FCC Broadband Privacy Rules
Say decision was arbitrary, capricious and was insufficiently vetted
Recapping the ruling
On Oct. 27, 2016, the Federal Communications Commission passed new online privacy rules limiting how Internet Service Providers use, share and/or sell personal data. Broadband companies will now be required to obtain users’ consent before sharing or using web browser and app user data to target advertising and marketing. In response, the advertising industry vowed to fight the ruling, which is being reported as “unprecedented, misguided and extremely harmful” given that browser and app user data does not constitute sensitive, personal information. The ruling could limit targeting of services by broadband companies and its advertisers and will continue to be followed closely.
Happening at the State and Local levels
The 105th Nebraska Legislature Convenes with Leadership Changes and Week 1 Bill Introduction Activity
The Nebraska Legislature began its 90-day first session on January 4, 2017. Seventeen new members and eight re-elected senators were sworn into office, then senators elected the chairpersons of the Legislature’s standing committees. Read more….
Challenges facing Nebraska Lawmakers
As the 105th Nebraska Legislature wrapped its first week in session last week, the Omaha World-Herald summarized five things to watch for this session, as lawmakers aim to close the nearly $900 million budget gap. Read more…
Additional information on the Nebraska Legislature and key dates:
• New bills may be introduced for the first 10 legislative days, or until Jan. 18.
• Gov. Pete Ricketts’ State of the State address is scheduled for Jan. 12.
• Supreme Court Chief Justice Michael Heavican will give the State of the Judiciary address Jan. 19.
• The session will last 90 legislative days and is tentatively scheduled to adjourn June 2.
• A complete list of bills introduced thus far is available at NebraskaLegislature.gov.
March brings industry engagements to the forefront
AAF Omaha, in partnership with AAF Lincoln, will host a Legislative Meet ‘n Greet session with Nebraska lawmakers on Thursday, March 2, 2017. Nebraska representatives from AAF will also participate in “Ad Day on the Hill,” the national club’s session to advance policies and concerns facing the advertising community at the national level. Stay tuned to AdMuse for more information on these two important upcoming events.
The Legislative Issues Committee will continue to follow national issues, the State’s Unicameral Update and local news stories pertinent to advertising, communications and public relations industries and report on further developments in future issues of AdMuse.