| WASHINGTON DC, JUNE 9, 2020—Adobe and the American Advertising Federation (AAF) are pleased to announce that the University of Virginia is the winner of the AAF’s 2020 National Student Advertising Competition (NSAC).The National Student Advertising Competition is the premier college advertising competition that provides college students the real-world experience of creating a strategic advertising, marketing and media campaign for a corporate client. Students develop a marketing plan and then pitch their work to advertising professionals at the district, semi-final and national levels.
“Sponsoring the NSAC for 2020 has been an amazing journey. COVID-19 didn’t stop the students from delivering great campaigns. We gave the students a complicated B2B technology project, and they came back with big ideas and great research that we can use today. Best of all, the students who actually dug into learning about the ad tech category are now more prepared than half the industry. Win for us and for them,” stated Adam Morgan, Adobe’s Executive Creative Director.
In addition to developing a challenging B2B campaign, this was the first time in the NSAC’s 46-year history that the entire competition took place virtually. In the spring, as universities evacuated mid-semester, students seamlessly pivoted to the online NSAC platform that was implemented, allowing them to continue with the competition from all over the world.
The NSAC second-place award went to Texas State University and the third-place award went to The University of Missouri. Other finalists include Chapman University, East Tennessee State University, Florida State University, Grand Valley State University, Marian University and University of Oregon.
In addition to the national title, prizes were awarded by two of the NSAC’s research partners in recognition of the exceptional work throughout the competition. SalesFuel awarded The University of Missouri the Best Research Award and the University of Virginia was honored with the Inspired by Insight Award by MRI/Simmons Research. In addition, Kyle Fiene from the University of Oregon, received the AAF District 7’s Best Presenter Award.
For more information about the National Student Advertising Competition, please contact Laura Roha at lroha@aaf.org, or, visit aaf.org to learn more. |
