Swanson Russell Adds AMVAC Chemical Corporation to Client Roster




LINCOLN, Neb., (November 20, 2017) AMVAC Chemical Corporation has selected Swanson Russell as its advertising and public relations agency of record.

Based in Newport Beach, Calif., AMVAC is a wholly owned subsidiary of American Vanguard Corporation (NYSE: AVD). AMVAC specializes in the development and manufacturing of chemical products for use in agricultural and non-crop industries. The company’s product line includes a broad portfolio of crop protection solutions, including herbicides, insecticides, fungicides and plant growth regulators as well as biological and public health solutions.

“AMVAC is positioned for strategic growth over the next several years with an expanding portfolio of products, and we are thrilled to be their marketing and communications partner to help support that growth”,  said Steve Johnson, Swanson Russell’s vice president and account director. “We’re excited to help AMVAC make a greater impact in the agricultural and non-crop markets”.

The AMVAC U.S. Crop Protection Business is focused on serving a demand-driven agricultural market with effective and diverse crop protection products used in all the major U.S. crops, including corn, soybeans, cotton, peanuts, potatoes and tree fruits/nuts and vegetables. The company’s product portfolio is comprised of a wide range of proven crop protection products that include solutions for insect, weed and disease control.

In addition, AMVAC’s Environmental Products (AEP) serves a diverse group of markets, including public health, turf and ornamentals, professional pest management, and consumer and animal health. The company’s products include solutions that protect public and animal health, safeguard property from damaging pests and enhance work and life environments.

Swanson Russell will be providing full service communications for AMVAC, including public relations, database marketing, digital, branding and marketing strategy.

For more information on AMVAC Chemical Corporation, please visit http://www.amvac-chemical.com.

About Swanson Russell

Founded in 1962, Swanson Russell is a Nebraska-based agency with offices in Lincoln and Omaha. The full-service agency specializes in brand development, product launch and marketing communications. These offerings are rooted in Swanson Russell’s Real Connection™ approach to identifying where brands and audiences meet. To learn more, visit www.swansonrussell.com.

About American Vanguard

American Vanguard Corporation is a diversified specialty and agricultural products company that develops and markets products for crop protection and management, turf and ornamentals management and public and animal health. American Vanguard is included on the Russell 2000® and Russell 3000® Indexes and the Standard & Poor’s Small Cap 600 Index. To learn more about American Vanguard, please reference the Company’s web site at www.american-vanguard.com.




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