Webinar: CCPA, Political Ads & Federal Privacy Legislation Prospects—REGISTER NOW

The American Advertising Federation will provide an update on three of the most pressing initiatives on marketers’ minds today. First among them, an update to the forthcoming California Consumer Privacy Act (CCPA) as well as other state laws that have been enacted. Second, the prospects for a pre-emptive federal privacy law—with voices of support from both sides of the aisle—continue to grow with a more practical, pragmatic and reasonable approach in the works, as enveloped in the Privacy for America initiative. Third, a review of political ad transparency initiatives, namely the DAA About Political Ads program, with tips on how to implement as campaign season for the 2020 Election begins. This 60-minute Webinar discusses the current state of regulation/self-regulation—and how marketing data users in advertising need to be prepared. Join the AAF for an update on these three timely and critical initiatives. Registration required for attendance. >