The Political Ad Transparency Imperative:
Sorting Through March Election Madness!
There will be an estimated $17 billion spent on political advertising in the United States for this year’s General Election. A huge part of this will be in digital categories—all of which have the same transparency expectations of voters that direct mail, out-of-home, radio and linear television do.
In this webinar, we will focus on digital advertising—and what unique demands political advertisers (and their agencies and ad partners) must satisfy to comply with state and federal regulations, as well as to adhere to self-regulatory and ethics principles embodied in self-regulation, such as the Digital Advertising Alliance Political Ad icon and transparency/registry platform (the same organization behind the AdChoices privacy program).
You will leave the webinar with:
- An understanding of current state and federal election law for political ad transparency—and how they apply to digital platforms
- A description of the DAA Political Ads program and platform—and how it can leveraged to meet the public’s transparency expectations
- The roles agencies can play to best support their political advertising clients, whether candidate campaigns or PACs
To RSVP, please contact Clark Rector at crector@aaf.org. Login information will be provided a few days prior. We hope that you can join us on March 13. |
