|Another California Privacy Law on the Way?
A privacy advocacy group in California has reportedly collected more than 900,000 signatures for a ballot initiative to strengthen the state’s privacy law. If enough are certified the measure would be on the ballot in the Fall.
This push for a new California Privacy Rights Act comes before regulations have been finalized to implement the recently enacted California Consumer Privacy Act. Among other provisions, the new initiative would make it even more difficult for companies to use some data for advertising purposes.
In AAF’s view, this initiative is further evidence of the need for a single, national standard as is advocated by Privacy for America.