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AAF Nebraska Legislative Alert! January 29, 2024

January 29, 2024
Important update regarding LB1354 – the “Advertising Services Tax Act,” a hearing in front of the Revenue Committee has been scheduled for February 1st. Your support is crucial in our efforts to oppose this bill.

As members of the American Advertising Federation Nebraska (AAF Nebraska), we share a common goal of protecting and promoting the advertising industry throughout our state. With over 275 professional and student members, AAF Nebraska is the unifying voice for advertising in Nebraska, and together, we can make a difference.

LB1354 poses a significant threat to our industry, and we are resolutely opposed to it. We believe that taxing advertising in Nebraska could have far-reaching and detrimental consequences for our businesses, job growth, and economic prosperity.

This is moving quickly as the bill was introduced less than two weeks ago and just recently scheduled for hearing.

Here’s how you can take immediate action to help us oppose LB1354:

Testify before the Revenue Committee on February 1:

The LB1354 hearing is scheduled for Room 1524 at 1:30 PM on February 1st. It is the third bill on the agenda.
If you wish to testify, please contact AAF Legislative Chair Robert Richardson at robert@akmarketinginc.com or call 402-431-9558 x 206 to coordinate.

Additional information on testifying before the legislature can be found at https://nebraskalegislature.gov/about/testifying.php, and talking points are included in the attached letters.

Send a letter in opposition to the bill before 8:00 AM on February 1:

We have attached a sample letter that you can customize to express your opposition to LB1354.
Please upload your comments to https://nebraskalegislature.gov/bills/view_bill.php?DocumentID=55371 and send via email to the Revenue Committee Chair, Sen. Lou Ann Linehan, at llinehan@leg.ne.gov. We also recommend sending your comments to your respective state senator, whose contact information is available online.

Review the official letter from AAF Nebraska:

Attached to this email is the official AAF Nebraska letter outlining our opposition to LB1354.

Your active involvement and advocacy can make a significant difference in our efforts to protect our industry from potentially harmful legislation. We urge you to take action now to ensure that the voice of the advertising community is heard in this critical matter.

A set of talking points against the tax is attached, as well as economic data showing the positive impact that advertising has on the Nebraska economy.

Thank you for your continued support, and together, we can preserve the advertising industry in Nebraska.

Sincerely,

AAF Nebraska Legislative Committee

Sample Letter (to use to express your opposition)
Official Letter from AAF Nebraska
Talking Points against the tax

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