May 28, 2020 Webinar
The Viewing Vortex:
What’s Swirling Out there to View and Buy in 2020
Webinar was led by: Noor Naseer Senior Director of Media Innovations and Technology at Centro
Please contact the AAF Omaha office for Noor’s “The Viewing Vortex” deck to be emailed to you.
Today, every consumer is facing life changes that have reshaped the way they live. When it comes to media habits, video consumption is at an all-time high that outshines 2019 projections. On May 28th Noor Naseer from Centro shared the latest on new and unexpected viewing trends in 2020, an updated breakdown on how to approach video and television audiences and the latest options for buying’watchable’ advertising. This webinar was attended by AAF Des Moines and AAF Omaha chapter members and guests.
For advertisers that are running ads to reach their target audiences, how should they define that content people are viewing? Is it TV or is it video? What’s the latest with the ‘streaming wars’ and what does it mean for advertisers? Does it matter what screen an advertiser’s spots run across? How should advertisers be framing up the unique opportunities each offer? It’s a messy subject that leaves a lot of questions that need answering for viewers and ad buyers.
Noor Naseer Bio:
Noor nationally leads innovative strategy development at Centro. She helps clients strategize smarter media plans with consideration for emerging ad formats, devices, data types, platforms, tech integrations and partnerships.
Prior to joining Centro, Noor was responsible for planning and digital activation at Starcom MediaVest Group for consumer and B2B tech brand, BlackBerry, and global CPG brand, Procter & Gamble. She is a graduate of Northwestern University with an M.S. in Integrated Marketing.