Omaha, Nebraska (April 9, 2018) – AAF Omaha has won the AAF Division III Government Relations category in the annual AAF Club Achievement Competition.
One of the AAF’s major objectives is to recognize excellence and encourage high standards among industry professionals. The Club Achievement Competition is designed to recognize outstanding accomplishments of its affiliated advertising clubs and to showcase the programs and projects that these clubs undertake each year in eight separate categories. The competition culminates in the Salute to Achievers Luncheon, a celebration of the Club Achievement winners, at ADMERICA, the AAF’s national conference.
The AAF’s Club Achievement Competition recognizes local advertising clubs for their initiatives in advertising education, communications, club operations, diversity and multicultural initiatives, government relations, membership, programs and public service. The competition was established to honor the significant contributions of the AAF network of professional advertising clubs and to encourage excellence in areas of club operations that contribute to the strength of the AAF’s member clubs.
The AAF’s member clubs are divided into five divisions based on membership size. Clubs compete within their divisions. These divisions provide for a more equitable competition and an opportunity for any size club to win.
Divisions
Division I 500+ members
Division II 250 to 499 members
Division III 100 to 249 members
Division IV Under 100 members
Division V Ad 2 clubs
First, second and third-place awards are designated in each division within each category. A Club of the Year and President of the Year Award is given to the club in each division whose accomplishments receive the highest scores.
AAF Omaha entered all eight Club Achievement categories in March.
AAF Omaha placed first in:
Government Relations
AAF Omaha placed second in:
Public Service
AAF Omaha placed third in:
Club Operations
Advertising Education
Membership Development
Categories of Entry
Advertising Education
There are three areas of concentration in advertising education. These are programs for the professional, student and the general public. These programs improve the skills, professionalism and standards of current and future advertising practitioners through education, as well as provide an understanding of – and confidence in – advertising and its contributions to the community and the economy.
Club Operations
This category focuses on the policies, procedures and leadership development that contribute to the operations of a club or federation.
Communications
The Communications category assesses collateral materials and/or websites produced and distributed exclusively for the club or federation.
Diversity & Multicultural Initiatives
Projects and programs designed to elevate the practice and presence of multiculturalism in the club or federation through professional development, promotion and inclusion are the focus for the Diversity & Multicultural Initiatives category.
Government Relations
This category examines the projects and programs designed to build effective relations with local, state and national governments. Relationships are developed through the club or federation’s work to initiate favorable legislation, contribute to the defeat of adverse legislation, educate lawmakers and promote industry self-regulation.
Membership Development
This category defines “membership development” as activities designed to enhance local advertising club or federation membership recruitment, retention and involvement.
Programs
This category looks at the quality of programming that fosters actively interested membership, well-attended meetings and membership growth.
Public Service
The Public Service category focuses on projects that effectively use advertising techniques to support local, regional and/or national programs on behalf of public interests and/or for community betterment.
