Erica Rowe
Creative Director/Design
OBI Creative
What do you do in your free time? Any hobbies?
I’m kind of a workaholic actually, so I don’t really have a bunch of hobbies. Most of my downtime is spent at home or on vacation somewhere warm and outdoors with my husband and two kiddos.
What was your first job?
Cleaning classrooms and toilets at Midland Lutheran College. Followed by a few years of perfecting the cone curl at a local Dairy Queen. Perfect training for a career in advertising right?
Cats or dogs?
Ahhhh, dogs of course. I would have a dozen puppy dogs if my husband would let me.
What is your passion in life?
I have a passion for making things pretty – taking chaos and making it organized, beautiful and easy to understand. Graphic design in a nutshell I guess. As a Creative Director, I am passionate about helping others in their journey to make things beautiful/solve problems/succeed. There are always going to be challenges and hard situations to deal with but if you can face them with positivity and a passion to solve them together then everyone wins.
What’s your favorite commercial currently on TV?
My favorite commercials are the ones that grab you – authentic and emotional. You know they are selling you something, but you don’t even care – because you have just experienced a moment that connected with you in some way.
P&G Mom/Olympics:
https://www.youtube.com/watch?time_continue=92&v=JSWyrR4gXkw
