In Case You Missed It – Pokémon Go Is Inspiring Small Retailers

Contributed by Ann Woodford, Communications Co-Chair AAF Omaha

In case you missed it, Christopher Heine of AdWeek posted a column titled ‘Pokémon Go Is Inspiring Small Retailers. So Has Augmented Reality Gone Mainstream? Driving foot traffic via gamification’.

“Pokémon Go, the mobile game that has millions of people running from location to location, isn’t just a tech-bubble fascination on the part of the Twitterati—it’s boosting local businesses in the American heartland. Indeed, augmented reality, or AR, appears to be getting its close-up on Main Street.”

To see Heine’s original article, please click here.


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