Nicole Schmoll, InkHarmony & OBI Creative
AAF Omaha Legislative Issues Chair
Advertising: Cultivating a Creative Nebraska
Advertising is a powerful engine that helps drive the economy of Nebraska. Advertising expenditures account for $33.1 billion of economic output or sales in Nebraska – that is 15.2% of the $218.5 billion in total economic output in the state. Sales of products and services that are driven by advertising help support 111,999 jobs, representing 10.7% of the 1.1 million jobs in Nebraska.
Every million dollars spent on advertising in Nebraska supports 63 jobs across industries throughout the state. Every direct advertising job also supported 44 other jobs across all industries. Each form of advertising, from print media and radio and television to Internet, helps businesses efficiently communicate the benefits of their products and services to target audiences. This profile illustrates the importance of advertising to the economy of Nebraska. It is drawn from the latest research in a landmark series of studies prepared for the Advertising Coalition by IHS Economics and Country Risk. IHS uses methodologies developed by Dr. Lawrence R. Klein, recipient of the 1980 Nobel Prize for Economics, as the foundation for this research.
The AAF protects and promotes advertising at all levels of government through grassroots activities. Our nation-wide network monitors advertising-related legislation on local, state and federal levels. We put our members face to face with influential lawmakers while encouraging self-regulation as a preemptor to government intervention, when appropriate of course.
AAF Omaha is driven by the volunteer efforts of its membership. Through the work of board members and committees AAF Omaha remains a strong voice in your industry.
AAF Omaha’s board of directors and Legislative Issues chair Nicole Schmoll invite you to join our local team of business leaders advocating for the rights of advertisers here in Omaha and throughout Nebraska. Most efforts require just an hour or two of your time per month.
Thanks to our members, AAF Omaha will continue to grow stronger. As we move forward to make our club and industry even better, we need your active involvement to achieve another successful year for the club.
Interested in joining AAF Omaha’s grassroots legislative activities advocating for the rights of advertisers and our industry contact Nicole Schmoll today.
Nicole can be reached by email at nicoleschmoll@me.com or 402.502.3981.
AAF Omaha thanks our 2016-2017 Legislative Issues Team (many are returning to serve on the 2017-2018 committee):
Tammy Williams, First National Bank
Penny Hatchell, Envoy, Inc.
Ryan Horn, Sandler-Innocenzi
Kim Mickelsen, Bozell
Dave Webster, Webster
Michael Johnson, Bailey Lauerman
