Contributed by Nicole Schmoll, AAF Omaha Board Member and Legislative Issues Chair
Mark Your Calendars!
We’ve set a date and reserved a room for our annual Meet and Greet event. It will be held on Wednesday, February 7 at Billy’s Tavern from 4:30 – 6:00 p.m.
Sign Up to Meet Your State Senator!
Would you like to meet your state senator and help them understand your industry? Then make plans to participate in AAF’s Legislative Day activities! On February 7 from about 11:30 a.m. 4:00 p.m., we will host a small lunch at the State Capitol in Lincoln where we’ll hear about some important issues moving through our state legislature, receive some tips and talking points about effectively communicating the value of the marketing and advertising industry to our communities, and then hold brief 15-minute meetings with our state representatives.
If you are interested in participating, please email AAF Legislative Chair Nicole Schmoll at email@example.com .
Tax Reform Leaves Advertising Alone!
Clark Rector, Jr., Executive Vice President of Government Affairs for the American Advertising Federation issued the following update on October 30, 2017, regarding Congress’ efforts to initiate tax reform.
“The U.S. Congress keeps moving ahead on comprehensive tax reform. The House has passed their version of reform and the Senate is currently debating their version with amendments being offered and voted on. Neither bill includes any limitations on the full current year deduction for advertising expenses as a normal and necessary business expense. This is very good news for consumers and the advertising industry.”
While it is technically possible that the advertising deduction issue could be raised before tax reform is completed, AAF Legislative Committee member and political lobbyist Ryan Horn says “adding in a new wrinkle like ad deductibility at the eleventh hour is unlikely.”
Thank you to everyone who took the time to contact their representative by calling, emailing or writing a letter to encourage them to retain the current deductibility of advertising.
Read Clark Rector’s full update on the matter here.