[News]

The Most Promising Program is part of the AAF’s Mosaic Center initiative to promote diversity and inclusion within the industry and provides a talent pipeline for organizations committed to creating change in the advertising, media and communications industries. Each year, multicultural students from the AAF’s 160+ college chapters apply for Most Promising and those selected participate in a four-day industry immersion program that includes professional development workshops, site visits, Building Bridges awards luncheon, and a recruiters’ expo.

“The Most Promising class of students is selected from multicultural talent that reflects the diversity of demographics, experience and mindset of America.  The 2019 class is comprised of exceptional talent across various disciplines who will lend their creativity and voices to inspire a more inclusive workforce,” says Danielle Austen, Managing Partner & CEO at fluent360 and Chair of the AAF’s Mosaic Center.

Leading agencies and companies, including 72andSunny, Apple, FCB, Google, IPG, Leo Burnett, Omnicom Group, Publicis Groupe, Wieden+Kennedy and more consider Most Promising to be an incredibly valuable program in recruiting entry level talent.

Students from AAF’s college chapter network were vetted by industry professionals and selected through a rigorous application process that included submissions of essays, letters of recommendation, resumé/portfolio submission and stringent academic requirements. With an average GPA of 3.6, this year’s class represents 31 schools and 16 states across the country, including Florida, Illinois, New York, Oregon, and Texas.

For more information about the AAF’s diversity programs, please visit the AAF website or contact mhughes@aaf.org or visit the AAF’s website.

About the American Advertising Federation
Established in 1905, the American Advertising Federation (AAF), acts as the “Unifying Voice for Advertising.” Its membership is comprised of nearly 100 corporate members made up of the nation’s leading advertisers, agencies, and media companies; a national network of nearly 200 local clubs representing 40,000 advertising professionals; and more than 200 college chapters with 5,000 student members. The AAF operates a host of programs and initiatives, including the Advertising Hall of Fame, the Advertising Hall of Achievement, the American Advertising Awards, the National Student Advertising Competition, the Mosaic Center for Multiculturalism and AdCamp for high school students. Follow us on social media: Facebook, Twitter, Instagram and LinkedIn.