Associate Director, Business Strategy & Development | Goodway Group
AAF Nebraska is excited to welcome Darcy Schultz to our membership community!
Darcy is an accomplished marketing and strategy leader at Goodway Group, where she serves as Associate Director, Business Strategy and Development. With more than 12 years at the company, Darcy has played a key role in guiding digital transformation through data-driven insights, strategic implementation, and a deep understanding of the ever-evolving digital media landscape. Her work focuses on building meaningful client connections and delivering measurable business results.
Today, Darcy works with agriculture brands and advertising agencies to drive growth through advanced digital strategy. She created Goodway Group’s proprietary Farm Connect audience targeting data after identifying a critical gap in the market: agribusinesses lacked a scalable way to accurately reach real farmers and farm decision-makers across the digital landscape. Her work enables agriculture marketers to activate high-quality audiences across multiple channels at scale, helping brands connect more effectively with the people who influence purchasing decisions in modern agriculture.
Darcy’s commitment to excellence, strategic thinking, and industry growth aligns perfectly with AAF Nebraska’s mission. We’re thrilled to have her perspective and experience as part of our community and look forward to her involvement with our programs and events.
Welcome to AAF Nebraska, Darcy!
