|WASHINGTON DC, SEPTEMBER 10, 2020—Communo and the American Advertising Federation have joined forces to provide their members with one-of-a-kind offerings intended to support agencies and staff impacted by the COVID-19 pandemic.Communo, the talent optimization platform that matches highly-vetted talent with agencies looking to staff projects or positions based on compatibility and the American Advertising Federation (AAF) will enmesh their organizations’ memberships, providing advertising professionals and agencies with much-needed resources.
The partnership will see Communo offering all 35,000 AAF Professional Members a one-year paid pro membership, an $24MM value. Communo is also offering partner rates to all AAF Agencies, to reduce the barrier to adopting contingent talent, at a time when more than 30,000 advertising professionals are without work. The Communo memberships will make it far easier for agencies and brands to “rehire” laid-off staff in the interim, to ensure work and income continue for all.
The AAF will work with Communo to extend their best-in-class professional training to all Communo members. Together, Communo and the AAF will work to modernize the approach to community management in the Communo app on a local, regional, and national level.
“Our mission has always been to create a thriving system of communities, connecting every professional across the industry and enabling them to create meaningful professional relationships,” said Ryan Gill, co-founder and CEO of Communo. “Working with the American Advertising Federation to give their members another opportunity to foster new, lasting relationships in a new community and work together on projects they are passionate about is very important to us. We’re thrilled to see how this partnership will evolve in the months to come.”
“The AAF is excited to partner with Communo to help expand and grow business opportunities for both brands, Communo is an impressive platform that connects and empowers a wide range of talented professionals across the advertising, marketing and creative industries, and an ideal fit as a partner for us,” said Steve Pacheco, President and CEO of American Advertising Federation. “Our work together will allow us to share AAF’s mission with the larger advertising and creative community, and help develop the industry’s future leaders. Most importantly we’re giving our members new opportunities to collaborate on projects and create compelling work.”