FOR IMMEDIATE RELEASE
Contact
Will Folsom
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willf@swansonrussell.com
Swanson Russell Promotes Jason Schmaderer, Patrick Finnegan to Executive Leadership Team
Lincoln, Neb. (Nov. 14, 2023) – Jason Schmaderer and Patrick Finnegan are Swanson Russell’s newest executive vice presidents. As a result of their promotions, the two longtime agency leaders are now also members of the agency’s Executive Leadership Team.
Schmaderer was promoted to executive vice president/group account director. After joining Swanson Russell in 1998 as a public relations writer and working his way up to public relations counsel, Schmaderer transitioned into account management in 2004. Since then, he’s served as account manager, associate account supervisor and most recently as vice president/account director.
For nearly 20 years, Schmaderer has played a pivotal role by helping Swanson Russell expand its green industry client roster with brands such as Rain Bird, ExMark and SiteOne. Schmaderer was on the Turf & Ornamental Communicators Association’s (TOCA) board of directors, eventually serving as the organization’s president in 2013.
Over the past decade, Schmaderer has helped establish Swanson Russell in the construction industry, managing and developing accounts like JCB, JLG, Walls, Takeuchi and Oshkosh. He is actively involved in the Association of Equipment Manufacturers (AEM), including sitting on AEM’s Service Member Executive Committee.
Finnegan was also promoted to executive vice president/group account director. Joining Swanson Russell in 2013 after 14 years at Snitily Carr, Finnegan began his tenure at the agency as an associate account supervisor. An avid outdoorsman, he soon helped grow Johnson Outdoors brands such as Minn Kota, Humminbird and Cannon. As Finnegan stepped into account supervisor and, most recently, vice president/account director roles, he grew Johnson Outdoors into one of Swanson Russell’s largest accounts.
Finnegan has also played an integral leadership role on many of the agency’s other outdoor accounts over the years, including SIG SAUER, Gerber, Silencer Central and Nebraska Game & Parks. Additionally, Finnegan sits on the Marketing Committee of the American Sportfishing Association.
“Jason and Patrick are exceptional strategic thinkers who contribute greatly to the success of our clients and our business,” said Brent Schott, CEO of Swanson Russell. “Deeply involved in the industries in which we specialize, they will continue to shape our mission to Make Belief in brands that work and play outdoors.”
About Swanson Russell
Swanson Russell is the nation’s leading advertising, branding and public relations agency for brands that work and play outdoors. Based in Lincoln and Omaha, Nebraska, the agency is on a mission to help brands Make Belief™. Their approach to uncovering a brand’s reality drives creative thinking and helps build trust with audiences everywhere. Visit swansonrussell.com for more information.
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