“Weathering the Storm: Brand Management in the COVID-19 Era”
Morning Consult and the American Advertising Federation
April 21, 2020 Webinar Panel Discussion
Steve Pacheco, President & Chief Executive Officer, American Advertising Fedeation
Victoria Sakal, Managing Director, Brand Intelligence, Morning Consult
Jeff Cartwright, VP, Content, Morning Consult
The coronavirus pandemic is the most complex and multifaceted threat that leaders in business shave faced in the 21st century. Lifestyles have changed overnight.
Morning Consult and the American Advertising Federation discussed new data examining how brands can navigate this tumultuous and troubling time by driving situation-sensitive, yet purpose-led growth. Data was shared and discussions led to consumer reactions to advertising content that addresses the COVID-19 crisis.
For a copy of this April 21, 2020 webinar contact the AAF Omaha office.