On May 28, 1906, to be exact – when three men waiting out a sudden rainstorm under an awning of Omaha’s downtown Brandeis Store they agreed that they should “meet together more often.” Read More
AAFO NewsBack to the Classics
Unfortunately, no study of Bill Bernbach’s Creative Revolution is complete without discussing David Ogilvy. He was more famous than Bernbach (mostly because of his big mouth), but not a tenth as talented. Read More
Back to the Classics
Legendary ad agency Doyle Dane Bernbach’s wild stepchild was Papert Koenig Lois (PKL). Founded in 1960 by two of DDB’s most talented creatives — cool, sardonic copywriter Julian Koenig and explosively profane art director George Lois — PKL took Bill Bernbach’s principles and literally ran with them. Read More
Back to the ClassicsI wish I would have known about the work of Doyle Dane Bernbach while I was going to college.
The university I attended didn’t have a course on advertising history, so I never got to study the incredible portfolio of this legendary 1960s ad agency. In hindsight, I could have saved myself a fortune in tuition. Nearly everything you need to know about creating great advertising can be learned just by examining one of DDB’s print pieces. Read More
AAFO NewsBack to the ClassicsBeing a doting disciple of legendary ad man Bill Bernbach, I have quotes from him plastered all over my walls. I read them over and over when I get into a creative rut or feel burned out. They’re worth a column all to themselves. Read More
AAFO NewsBack to the ClassicsOne of the most important contributions legendary ad man Bill Bernbach made to the industry was to define what it meant to be a true creative director. Read More
AAFO NewsBack to the ClassicsThis is my third column on the advertising innovations introduced by Bill Bernbach, the legendary creative director and founder of Doyle Dane Bernbach.
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Last month, I talked about the many innovations introduced by advertising legend Bill Bernbach that changed this industry from a group of hacks into one of the major forces of communication in American society. Read More
Back to the ClassicsNone of us would be working in advertising if it weren’t for Bill Bernbach. Read More
Back to the ClassicsAs I said in last month’s column, one of the reasons the 1960s are called advertising’s “Golden Age” is because the work sold products. The copywriters from this period didn’t believe Marshall McLuhan’s dubious adage “The media is the message.” To them, the message was the message. Read More
Back to the ClassicsIn July, I gave a presentation at the AdBites lunch about the Creative Revolution of the 1960s, what many call advertising’s “golden age.” People were pretty interested in the topic — so much so that AAF Omaha asked me to write a monthly column about it in this newsletter. Glad to oblige. Here goes: Read More
Back to the Classics
