The AAF protects and promotes advertising at all levels of government through grassroots activities. Our nation-wide network monitors advertising-related legislation on local, state and federal levels. We put our members face-to-face with influential lawmakers while encouraging self-regulation as a preemptor to government intervention, when appropriate of course. Read More
AAF National NewsLegislative Issues
AAF believes in recognizing those who work hard to make a difference. We do so in many ways. Whether through the American Advertising Awards and recognition of creative excellence or the Advertising Hall of Fame which honors a legacy of work in the industry, the AAF is committed to the applause of amazing people. This also includes those individuals who selflessly give of their time and talent to furthering the four pillars of the AAF.
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Deadline Quickly Approaching Register for ADMERICA (June 5–8, 2025 at The Westin Pittsburgh) AAF’s annual conference TODAY. Read More
AAF National News
The Nebraska legislature concluded its special session to consider property tax reform without adopting the proposal by Governor Jim Pillen (R) to tax many advertising services. AAF Nebraska was instrumental in the tax being defeated. An alert was issued urging members to contact lawmakers in opposition. Robert Richardson, the chapter’s legislative chair, has previously testified against the tax. Despite the defeat, many observers in Lincoln believe the Governor may try again to tax advertising in 2026. AAF Nebraska and AAF will keep a close eye on the action and continue to educate lawmakers about the importance of advertising in Nebraska and the harm an ad tax would cause. Read More
AAF National NewsAAF Nebraska NewsLegislative Issues
With Budget’s SUV sale, you can rent a spacious and comfortable SUV for just $59/day! Read More
AAF National News
Should we all fear missing out?
I don’t have a lot of great memories from past Halloweens. It’s likely because I never got into the whole Halloween mood, even as a kid, I avoided most of the scary stuff. It just wasn’t my thing. My version of trick or treating was all treats – no tricks. Read More
AAF National News
INSIGHTS FROM STEVE PACHECO
A new iPhone was never on my “Back-to-School” supplies list.
But that was a vastly different time. No one is going Back to School in 2024 without a cell phone, it’s the first thing Students grab and the last thing they’d want to leave behind. Read More
Stay informed with AAF National news and events by following our national organization’s social media channels. Read More
AAF National News
AAF Chapter Members can purchase tickets to this year’s Mosaic Awards at a discounted rate for the September 26th ceremony in NYC. Read More
AAF National NewsDiversity in Advertising
AAF College Students from across the country will converge upon New York City mid-November for the opportunity to visit agencies, brands and media companies. They will learn from industry experts in various learning labs, ideate together and meet with recruiters looking to engage with advertising’s newest talent. Read More
AAF National News
Save the Date for ADMERICA 2025!
ADMERICA will be returning to the Eastern Region, June 5-8, 2025 at The Westin Pittsburgh! Read More
Eighty years ago, Smokey Bear made his debut in his iconic ranger hat, becoming a beloved symbol of wildfire prevention and environmental awareness. Read More
AAF National News
Are you interested in becoming a judge for the American Advertising Awards? If so, we would like to learn more about your qualifications in the creative space! Judges are needed at the local, district and national tiers of the competition. Read More
AAF National NewsAAF Nebraska News
Washington DC, August 22, 2024 —The American Advertising Federation (AAF), the “unifying voice for advertising,” announced nine new inductees into its prestigious Advertising Hall of Achievement (AHOA). The AHOA celebrates those individuals aged 40 and younger who are helping to lead the industry forward. Read More
AAF National NewsPress Releases
Nebraska Governor Jim Pillen (R) has called the state legislature into special session to consider property tax reform. Despite being rejected during the regular session earlier this year, the Governor’s proposal includes a tax on many advertising services (Sec. 13-17, pp. 10-13) as one way to offset lowering the state’s property tax rate. Read More
AAF National NewsAAF Nebraska NewsLegislative Issues
The AAF Nebraska Legislative Committee’s panel discussion on June 4, 2024 was led by Gil Cohen from Omaha Publications.
Panelists shared information and answer questions on the economic impact advertising makes for our country and for the state of Nebraska. Read More
Proposed Nebraska Ad Tax Still Alive
Despite passing in an earlier vote, and the strong support of Governor Jim Pillen (R), the Advertising Services Tax Act in Nebraska was defeated prior to the end of the legislative session. The measure would have placed a 7.5% tax on all advertising services in the state for companies with over $1 billion in US revenue. One of the Governor’s motivations for the tax was to raise replacement revenue for proposed lower property taxes.
The industry correctly noted that the tax would have been passed through to local businesses in the form of either higher advertising costs or as a line item on the invoice for the service provider ultimately resulting in higher prices for Nebraska consumers. Read More
AAF National NewsAAF Nebraska NewsLegislative Issues
The Advertising Services Tax Act in Nebraska remains a threat. The measure, originally proposed by Governor Jim Pillen (R) currently does not appear to have enough votes to pass. Sources in the Capitol report that the Governor and sponsors are still searching for support. The tax would place a 7.5% tax on all advertising services in the state for companies with over $1 billion in US revenue. Read More
AAF National NewsAAF Nebraska NewsLegislative Issues
The AAF’s grass roots network is a powerful lesson in effective Leadership that doesn’t get talked about nearly enough. How else do you efficiently lead a National organization with 35,000 Members across North America without a strong volunteer leadership framework in place? Read More
AAF National NewsAAF Nebraska News
Nebraska Advertising Tax on Hold
February 1, the Nebraska Legislature’s Revenue Committee conducted a hearing on the proposed Advertising Services Tax. Following alerts from AAF Nebraska and AAF National, numerous advertising professionals in the state contacted their representatives to express opposition to the tax. AAF Nebraska Legislative Chair Robert Richardson attended the hearing and testified against the proposed tax and published an op-ed explaining our opposition to the tax in the Nebraska Examiner. No further action on the bill has been scheduled at this time. The legislature is currently scheduled to adjourn in mid-April. Read More
Barton A. Cummings Gold Medal Award Nominations Now Open
The Barton A. Cummings Gold Medal Award was established by the AAF’s board of directors in 1994 to recognize distinguished individuals for their service to advertising through volunteer work with the AAF. Read More
AAF National News
Register for SmartBrief
SmartBrief is offered FREE to all AAF members. With SmartBrief readers are able to glean industry insights, hear about the latest campaigns and their impact, obtain access to research findings and more. Read More
Anzu: New Study Unveils the Power of Intrinsic In-Game Ads in Capturing Attention
3.3 billion people playing games globally and with the video games market projected to be worth $320 billion by 2026, advertisers everywhere are increasingly looking to gaming to help them make meaningful connections with hard-to-reach audiences. Read More
AAF National News
THE AAF GOES BACK TO SCHOOL…EVERY DAY!
AAF Advertising Education programs are World Class.
Our National Student Advertising Competition (NSAC)—now in its 50th year—has one of the Worlds Most recognized brands as the exclusive client partner for 2024—P&G’s Tide will challenge our AAF Students to do their very best work on one of the biggest brands in the World! Read More
AAF National News
State Advertising Tax Threats
Legislation has been introduced in Nebraska to adopt an Advertising Services Tax. Sponsors seem to be targeting digital advertising and entities “that are doing business in Nebraska and whose combined gross advertising revenue exceeds one billion dollars.” Current prospects for the tax are uncertain. Read More
AAF National NewsLegislative Issues
Digital Advertising Taxes
The District of Columbia Tax Revision Commission has before it a proposal to extend the District’s sales tax to digital advertising services and the use of data. AAF and AAF-DC have sent a letter to the Commission explaining why such a proposal is bad public policy and the negative impact it would have on DC businesses. Read More
AAF National NewsLegislative Issues
The American Advertising Foundation’s Mosaic Center Honors Organizations and Individuals Creating Impact for Multicultural Communities; Also Launches Inaugural Mosaic Awards Scholarship Fund to Support the Next Generation of Diverse Talent Read More
AAF National NewsDiversity in AdvertisingPress Releases
Senators Turn Attention to Privacy
July 27, the Senate Commerce, Science and Transportation Committee passed two privacy bills aimed at teens and youth. The Children and Teens’ Online Privacy Protection Act (COPPA 2.0), sponsored by Senators Ed Markey (D-MA) and Bill Cassidy (R-LA), and the Kids Online Safety Act (KOSA) sponsored by Senators Richard Blumenthal (D-CT) and Marsha Blackburn (R-TN). Both passed with broad bipartisan support. Read More
AAF National NewsLegislative Issues
One of my favorite parts of being at ADMERICA in St Louis last month was the opportunity to meet and spend quality time with so many of our outgoing and rising Chapter Presidents. Read More
AAF National News
Back-to-School Ready: Save More When You Shop Online
Buying school supplies can prove costly, luckily your AAF member-only savings makes it easy for you to find good deals. Here’s how ODP makes back-to-school shopping simple: Read More
ADMERICA 2024 will be held in Salt Lake City, May 30– June 2, 2024 at The Grand America Hotel—an opulent European-style property in the heart of the city. Read More
AAF National News
AAF is proud to share this year’s National Student Advertising Competition client is TIDE, the number one selling laundry detergent in the United States and globally. Read More
AAF National News
The National Advertising Division (NAD) annual conference, NAD 2023, brings together advertising and legal professionals, academic and industry experts, government officials, and businesses of all sizes to examine and explore the complications of navigating the dynamic advertising landscape, best practices and trends, and perspective on what’s coming next. Read More
AAF National NewsAAF Nebraska NewsLegislative Issues
Our industry is one that changes at the speed of light. There is always something new to learn. AAF makes it easy for you to stay abreast of the latest and greatest impacting our group of innovators and creators.
One of the AAF Member Benefits is SmartBrief, a weekly delivery of the industry’s news straight to your inbox. Read More
As you know, multiple states have passed privacy laws in the first half of 2023. As a resource for AAF members, our partners at Venable and Privacy for America have created this document outlining the major provisions of each of the newly enacted state laws. These new laws are in addition to already existing privacy requirements in many states and add to the increasing complexity and challenges encountered by businesses and other organizations as they navigate the legal environment, and further underscores the need for a single national privacy law as supported by the AAF. Read More
AAF National NewsLegislative Issues
New State Privacy Laws Enacted and Considered
Lawmakers in Florida and Texas have enacted new comprehensive state privacy laws. Read More
Action on state privacy issues remains quite hectic as many states reach the end of their 2023 legislative sessions.
New laws have been enacted in numerous states. Read More
AAF National NewsLegislative Issues
AAF’s March 23 Advertising Day on the Hill was a rousing success. Forty AAF members from 19 states and the District of Columbia attended. They were briefed by speakers from the Federal Trade Commission and advertising self-regulatory programs and learned about the important issues confronting the industry, including privacy and data security and preservation of the federal tax deductibility of advertising expenses. Read More
AAF National NewsAAF Nebraska NewsLegislative Issues
ONWARD AND UPWARD
My long time friend and colleague – John B. Osborn (a past AAF Board Chair, and a member of the AAF Board of Directors and Presidents Advisory Council) signs off all his emails with the line – “Onward and Upward.” I always find this encouraging and inspiring – no matter what the topic at hand is or what we are focused on. Read More
AAF National News
We want you to be a part of Mosaic10, the consumer-selected list of the top advertising and multicultural moments of 2022. We’re looking for your help to identify and showcase the most impactful and creative campaigns that represent and celebrate diversity, inclusion, and representation. Read More
AAF National News
The first academic study on the gender pay gap in advertising in more than 30 years has been launched by Jess Watts, Brand Director, and Nancy Wayne PhD, UCLA.
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Join the American Advertising Federation March Adness NCAA Men’s Basketball Bracket Pool. Read More
AAF National News
With the new year comes a new Congress, new state legislative sessions and a renewed interest by all in pursuing possible new privacy laws. Read More
AAF National NewsLegislative Issues
Learn With TikTok
American Advertising Federation and TikTok are bringing you a three-part webinar series in November that will help you get your TikTok journey started.
From start to finish, you’ll learn why your brand should be on TikTok, creative basics and best practices to making engaging TikTok videos and how you can level up using our ad solutions and TikTok Ads Manager.
Consider this your step-by-step guide to success on TikTok and let’s have some fun!
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On September 8, the Federal Trade Commission conducted an online “Commercial Surveillance and Data Security Rulemaking Forum” as a follow-up to the release of the Advance Notice of Public Rulemaking on the same subject. Read More
AAF National NewsLegislative Issues
Privacy has been a front-line issue in Washington, DC this summer—in both the legislative and regulatory arenas. Read More
AAF National NewsLegislative Issues
It’s time to grab your PSLs and get ready for the holidays! The AAF Digital Media Committee has released its first insight guide for all marketing professionals with industry best practices just in time for the upcoming holiday season. Read More
AAF National News
All AAF members can now reap the benefits that the US Pharmacy Card has to offer. This includes the uninsured, underinsured, those who have high deductibles, and more!
Worried about the eligibility requirements? There are none. Don’t fret over applications, approval processes, or limitations. Everyone is eligible. Read More
AAF National News
The Google News Initiative (GNI) has launched applications for four new Labs in North America, focused on helping small and medium-sized news organizations in the United States and Canada grow their digital businesses. Read More
AAF National News
