AAF Government Report | May 2024

Proposed Nebraska Ad Tax Still Alive

Despite passing in an earlier vote, and the strong support of Governor Jim Pillen (R), the Advertising Services Tax Act in Nebraska was defeated prior to the end of the legislative session. The measure would have placed a 7.5% tax on all advertising services in the state for companies with over $1 billion in US revenue. One of the Governor’s motivations for the tax was to raise replacement revenue for proposed lower property taxes.

The industry correctly noted that the tax would have been passed through to local businesses in the form of either higher advertising costs or as a line item on the invoice for the service provider ultimately resulting in higher prices for Nebraska consumers. Read More

AAF National NewsAAF Nebraska NewsLegislative Issues

AAF Nebraska Legislative Alert

Omaha, NE (April 12, 2024) – Affordable digital advertising is a lifeline for small to medium-sized businesses throughout Nebraska, enabling them to effectively reach customers and compete with larger, nationwide advertisers. Imposing a tax on digital ads would only exacerbate the challenges already faced by small and medium-sized businesses, hindering their ability to succeed and grow in a competitive market. Read More

Freelancers Forum Recap

Copywriters, designers, non-profit planners, marketers, and motion illustrators came together on March 14 at  the Freelancers Forum.  A crowded room of advertising professionals and AAF NE Board members filled a party room at DJ’s Dugout at 114th and Dodge to hear stories and experiences from tenured specialists. Read More

AAF Nebraska NewsPast Event Recaps

Claudia Martin Member Spotlight

Claudia Martin’s unwavering dedication to AAF began more than half a century ago when she was a young professional in the advertising industry. Her journey with AAF Nebraska has been one of remarkable commitment, service, and leadership exemplifying the values and spirit of our organization. It is with admiration and appreciation to share Claudia’s AAF journey with members. Read More

AAF Nebraska NewsMember Profiles

AAF Government Report | April 2024

The Advertising Services Tax Act in Nebraska remains a threat. The measure, originally proposed by Governor Jim Pillen (R) currently does not appear to have enough votes to pass. Sources in the Capitol report that the Governor and sponsors are still searching for support. The tax would place a 7.5% tax on all advertising services in the state for companies with over $1 billion in US revenue. Read More

AAF National NewsAAF Nebraska NewsLegislative Issues

AAF Nebraska Legislative Update | April 2024

Omaha, NE (April 3, 2024) – The AAF Nebraska Legislative committee has focused on opposing LB 1354, the Advertising Services Tax Act.  The Nebraska Governor is proposing to implement a 7.5% tax on all advertising services in the state for companies with over $1 billion in US revenue.  The tax will be passed through to local businesses in the form of either higher advertising cost or as a line item on the invoice for the service provider.  The local business will then add the higher advertising cost to the price of its goods and services, causing higher prices for Nebraska Consumers. Read More

AAF Nebraska NewsLegislative IssuesPress Releases
Robert Richardson

Mosaic Awards Entry Now Open

The Mosaic Awards honors companies and individuals who display their commitment to diversity, equity, and inclusion through creative work, advocacy, and company-wide initiatives. Each year, individuals and companies are selected as winners for each of the nine Mosaic Award categories. Read More

Meet the Judges | 2024 “Creative Nebraska”

Selection of the most creative entry in each category of the American Advertising Awards is affected by a scoring process in which a panel of judges evaluates all creative dimensions of every entry. A Gold Award is recognition of the highest level of creative excellence and is judged to be superior to all other entries in the category. Entries that are also considered outstanding and worthy of recognition receive a Silver Award. The number of awards given in each category is determined by the judges, based on the relative quality of work in that category. Read More

AAF Nebraska News

AAF Government Report | February/March 2024

Nebraska Advertising Tax on Hold
February 1, the Nebraska Legislature’s Revenue Committee conducted a hearing on the proposed Advertising Services Tax. Following alerts from AAF Nebraska and AAF National, numerous advertising professionals in the state contacted their representatives to express opposition to the tax. AAF Nebraska Legislative Chair Robert Richardson attended the hearing and testified against the proposed tax and published an op-ed explaining our opposition to the tax in the Nebraska Examiner. No further action on the bill has been scheduled at this time. The legislature is currently scheduled to adjourn in mid-April. Read More

AAF National NewsLegislative Issues


(February 8, 2024)
THE NUMBERS ARE IN! Jeffrey Maciejewski, Managing Partner of Elemental, reports that their 2023 Fall Appeal fundraiser for Interfaith Community Shelter in Santa Fe, N.M., raised $273,852 in donations, a $57,000 or 26% year-over-year increase! Read More

AAF Nebraska NewsPress Releases

Industry Insights from AAF Partners

Anzu: New Study Unveils the Power of Intrinsic In-Game Ads in Capturing Attention

3.3 billion people playing games globally and with the video games market projected to be worth $320 billion by 2026, advertisers everywhere are increasingly looking to gaming to help them make meaningful connections with hard-to-reach audiences.  Read More

AAF National News

Insights from Steve Pacheco , President & CEO AAF


AAF Advertising Education programs are World Class.

Our National Student Advertising Competition (NSAC)—now in its 50th year—has one of the Worlds Most recognized brands as the exclusive client partner for 2024—P&G’s Tide will challenge our AAF Students to do their very best work on one of the biggest brands in the World! Read More

AAF National News

AAF Government Report | January 2024

State Advertising Tax Threats

Legislation has been introduced in Nebraska to adopt an Advertising Services Tax. Sponsors seem to be targeting digital advertising and entities “that are doing business in Nebraska and whose combined gross advertising revenue exceeds one billion dollars.” Current prospects for the tax are uncertain. Read More

AAF National NewsLegislative Issues

AAF Nebraska’s Opposition to LB 1354 – “Advertising Services Tax Act”

Dear Senator Linehan and Honorable Members of the Revenue Committee,

The American Advertising Federation Nebraska is writing to express our opposition to LB 1354 before your committee which would establish a tax on advertising in Nebraska. With more than 275 professional and student members, AAF Nebraska is the unifying voice for advertising throughout Nebraska. We are an organization with the purpose to educate, inspire, and bring an inclusive sense of community to advertising professionals in Nebraska so that we, and future generations, can continue the work we love in a state we call home. Read More

AAF Nebraska News

AAF Nebraska Letter from the President

Happy New Year AAF Nebraska Members and Friends.  I can’t believe how quickly 2023 flew by and am excited for the expectation the new year brings.  Thank you to all the dedicated and talented AAF Nebraska leaders and volunteers who worked so hard to make 2023 a great year with excellent programming and engaging events.  I would be remiss if I did not thank all our members.  Your continued support and engagement are keys to our success, and I hope I am able to meet more of you in the upcoming year.  Read More

AAF Nebraska News

December 2023 AdMuse

With more than 300 professional and student members, the American Advertising Federation Nebraska (AAF Nebraska) is the unifying voice for advertising throughout Nebraska and western Iowa. AAF Nebraska offers an organization to educate, inspire and bring an inclusive sense of community to the advertising professionals of Nebraska so that we, and future generations, can continue to do the work we love. Read More

AAF Nebraska NewsAdMuse Archives

AAF Government Report | October 2023

Digital Advertising Taxes

The District of Columbia Tax Revision Commission has before it a proposal to extend the District’s sales tax to digital advertising services and the use of data. AAF and AAF-DC have sent a letter to the Commission explaining why such a proposal is bad public policy and the negative impact it would have on DC businesses. Read More

AAF National NewsLegislative Issues

October 2023 AAF Nebraska AdMuse Newsletter

It sounds cheesy but it’s true; when great minds come together, good things happen. AAF Nebraska brings individuals involved in advertising, marketing services, media and related businesses together for growth, service and fun. Our programming offers a mix of educational, service-based, community-focused, and downright fun opportunities to connect, develop and release with colleagues, competitors and friends. Check out upcoming events and area industry news in the latest issue of AdMuse. Read More

AAF Nebraska NewsAdMuse Archives

InternNE Powered by Aksarben

Heath Mello, President and CEO of the Greater Omaha Chamber announced to Chamber members on Monday, October 23, 2023 that the Chamber signed a memorandum of understanding with the Aksarben Foundation to assist them with InternNE Powered by Aksarben. This unique workforce initiative represents a $20 million collaboration between the Aksarben Foundation and the Nebraska Department of Economic Development.  Read More

AAF Nebraska News
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