The AAF protects and promotes advertising at all levels of government through grassroots activities. Our nation-wide network monitors advertising-related legislation on local, state and federal levels. We put our members face-to-face with influential lawmakers while encouraging self-regulation as a preemptor to government intervention, when appropriate of course. Read More
AAF National NewsLegislative Issues
AAF continues to work with the Privacy for America Coalition to develop a proposed national privacy standard that will both protect consumers and allow businesses to responsibly use data to continue to provide those consumers with the services and content they want and expect. Read More
AAF National NewsLegislative Issues
WASHINGTON DC, July 8, 2019—The American Advertising Federation (AAF) today announced that Tara Walpert Levy, Vice President of Agency and Brand Solutions at Google will serve as Chair of the National Board of Directors, July 1, 2019 through June 30, 2020. Lynn Lewis, US CEO at UM Worldwide, will serve alongside Levy as the Vice Chair of the Board during this time. Read More
AAF National NewsPress Releases
Federal “Do Not Track” Bill Introduced
Multiple federal privacy bills have been introduced, including a recent one by Sen. Josh Hawley, R-Mo., that would establish a Do Not Track registry for online data collection similar to the Federal Trade Commission’s Do Not Call list which allows people to say they do not want to receive telemarketing calls. The bill would allow consumers to opt out of companies collecting data beyond what is “necessary” for the services to run. Read More
WASHINGTON DC, June 11, 2019— Wienerschnitzel and the American Advertising Federation (AAF) are pleased to announce that Ithaca College is the winner of the AAF’s 2019 National Student Advertising Competition (NSAC). As the official corporate sponsor/client of the competition, Wienerschnitzel provided a “real-world” marketing challenge to over 2,000 advertising and marketing college students nationwide. Read More
AAF National NewsPress Releases
WASHINGTON DC, June 6, 2019— The American Advertising Federation (AAF) Board of Directors announced it has appointed marketing veteran Steve Pacheco as the organization’s new president & CEO, effective immediately. The Board ratified the appointment today at the AAF’s annual national conference, ADMERICA. Read More
AAF National NewsAAFO NewsPress Releases
All American Advertising Federation members have the opportunity to enroll for a complimentary Brooks Brothers Corporate Membership Card. Read More
AAF National NewsAAFO News
New AAF Member Benefit!
Let AAF help improve your bottom line with competitive rates on UPS shipping services. Read More
WASHINGTON DC, April 8, 2019— Today, the American Advertising Federation (AAF) announced the 2019 Mosaic Awards honorees, who will be recognized for their unwavering commitment to inclusion and for offering a voice to multicultural communities. Each year, the AAF receives entries from companies and agencies across the country that are reviewed and judged by senior industry leaders. This year, actor James Lesure, along with TBWA/Chiat Day’s Chief Diversity Officer, Doug Melville will join forces to host and celebrate the 2019 winners during the Mosaic Awards in Hollywood, Florida on June 6, 2019. Read More
AAF National NewsPress Releases
Products to Help Your Business Grow
Constant Contact’s email marketing and online survey tools help small businesses and organizations connect to customers quickly, easily, and affordably and build stronger relationships. Read More
The California Consumer Privacy Act is due to go into effect on January 1, 2020, and regulators and legislators in the state continue their efforts to make sure the state is prepared. Read More
AAF National NewsLegislative Issues
REGISTRATION IS NOW OPEN for #ADMERICA19, June 5-8 in Hollywood, Florida Save $100 when you register by April 15. Read More
AAF National News
WASHINGTON, DC, November 8, 2018— The American Advertising Federation (AAF) hosted eight leading advertising industry professionals in Washington, DC to select the 2019 class of Most Promising Multicultural Students on October 24. This year’s judging panel included representation from Edelman, EnergyBBDO, HZDG, Publicis Health, Rp3agency, Wunderman, VMLY&R and Yes&. Read More
AAF National NewsPress Releases
Join AAF at Advertising Week New York, as we explore both the negative and positive impacts of artificial intelligence as it relates to diversity and inclusion. Read More
AAF National News
AAF wants to honor your advertising campaigns, media content, inclusion efforts and champions of diversity! Entries Due December 3rd. Read More
AAF National News
WASHINGTON DC, August 27, 2018—AAF President & CEO James Edmund Datri announced today: “Dawn Reeves has joined the American Advertising Federation’s national staff as our organization’s Vice President of Club Services Membership & Programs. Read More
AAF National NewsPress Releases
AAF Comments to NTIA
The AAF has joined with many of our sister trade associations to provide comments to the National Telecommunications and Information Administration on “International Internet Policy Priorities.” The comments expand on our view that the free flow of data online, used in a responsible manner, fuels the economic engine of the Internet and that data-driven advertising provides great benefits to consumers by allowing them to access vast amounts of content and services at little or no cost. Read More
The AAF’s Advertising Hall of Achievement is the industry’s premier award for outstanding young advertising professionals, who are making a significant impact on the industry through their leadership and career achievements that inspire others to excel. Read More
AAF National News
The Digital Advertising Alliance (DAA) has launched an industry-wide initiative to increase transparency and accountability around digital political ads, including new guidance for political advertisers and a “PoliticalAd” icon that will link to additional information on such ads. AAF is one of the supporting associations of the DAA. Read More
AAF National NewsLegislative Issues
WASHINGTON, D.C., May 22, 2018—AAF President & CEO James Edmund Datri announced today: “Joanne Schecter has informed me that she is retiring from her post as the Federation’s Executive Vice President of Club Services; her last day with the AAF will be June 15th. Joanne has been a central part of the fabric of the AAF for decades; over that time, her enormous talent, energy, and commitment has been a driving force in our national club network. Read More
AAF National NewsPress Releases
Join the American Advertising Federation and the agencies, advertisers, media companies and individuals who are championing diversity & inclusion in our industry through pioneering creative, organizational initiatives and media content!
The Mosaic Awards will be held duringon June 6th in Chicago. Read More
AAF Omaha and AAF Lincoln team up each year to host a Legislative Meet & Greet with Nebraska State Senators in the capitol of Lincoln to speak with state representatives about issues important to the advertising community. This year’s event was held on February 7th and featured a brief presentation from Ryan Horn, AAF Omaha Legislative Team Member, about the role advertising plays in cultivating a creative Nebraska, and Andy Roback the CEO of Flood Communications who talked about the role his television and radio stations play across the state of Nebraska in supporting young people in rural communities with interests in broadcasting and advertising. Read More
AAF National NewsLegislative Issues
The AAF SmartBrief is an opt-in email news service available to the industry and delivering the most essential advertising news of the day. By hand selecting only the critical industry news from hundreds of media sources and condensing it into a succinct, easy to read e-mail, AAF SmartBrief will save you time and keep you informed. AAF SmartBrief’s nearly 30,000 readers rave about this must-have news source. Read More
AAF National NewsAAFO News
The Mosaic Career Fair gives you the opportunity to
meet with motivated students from our network who
can bring enthusiasm and new ideas to your team
through internships and full-time positions. Read More
The American Advertising Federation has partnered with Office Depot to bring you a national discount program. Read More
AAF National NewsAAFO News
Don’t miss this unique opportunity to be recognized and celebrated by a national audience of the very best in advertising and media at the Mosaic Awards taking place June 7 in Chicago. Read More
AAF National NewsDiversity in Advertising
The U.S. Congress keeps moving ahead on comprehensive tax reform. The House has passed their version of reform and the Senate is currently debating their version with amendments being offered and voted on. Neither bill includes any limitations on the full current year deduction for advertising expenses as a normal and necessary business expense. This is very good news for consumers and the advertising industry. However, it is still possible that the advertising deduction issue could be raised before tax reform is finished. Read More
AAF National NewsLegislative Issues
The advertising industry must stay vigilant. I urge all AAF members to contact their Senators and urge them to oppose any effort to limit the full deduction for advertising expenses. If your Senator or Representative signed either the Boozman-Baldwin or Engel-Yoder letters I encourage you to contact their offices and thank them for supporting the advertising industry. These elected officials took a stand on our industry’s behalf and their support should be acknowledged. Read More
AAF National NewsLegislative Issues
House Ways and Means Committee Chairman Kevin Brady, R-Texas, plans to release comprehensive tax reform legislation on Wednesday, November 1. According to the previously released United Framework for Fixing Our Broken Tax Code, the corporate tax rate will be lowered to 20% and many special exclusions and deductions will be repealed or restricted. The Chairman has not said which deductions would be limited, or more specifically, whether the advertising deduction will be targeted. Read More
AAF National NewsLegislative Issues
Time is getting short. The time for you to act is now! Congressional tax writers are discussing the specifics of the tax reform bill “ including a possible tax on advertising” this week. If your Representative is a member of the House Ways and Means Committee, or one of your Senators is on the Finance Committee, I implore you to contact them now and urge them to oppose any effort to change the tax status of advertising. Read More
AAF National NewsLegislative Issues
As you may or may not already be aware, there is an effort underway by Congressional Leadership to enact tax reform. Removing the tax deductibility of advertising expenses is one of the measures currently being considered. Read More
AAF National NewsAAFO NewsLegislative Issues
Senior Congressional and Administration officials have released their Unified Framework for Fixing our Broken Tax Code. The so-called “Big 6″(Treasury Secretary Steven Mnuchin, National Economic Council Director Gary Cohn, House Speaker Paul Ryan, House Ways and Means Chairman Kevin Brady, Senate Majority Leader Mitch McConnell and Senate Finance Chairman Orrin Hatch) have been negotiating the details of the plan for weeks. Read More
AAF National NewsLegislative Issues
According to prior reports, Senate talks on tax reform have been centered on a framework similar to the plan introduced in 2014 by former Ways and Means Committee Chair Dave Camp, R-Mich. That plan called for lowering the corporate tax rate to 25 percent while eliminating many tax preferences and deductions, including limiting the federal deduction for advertising expenses to 50% in the current year with the remaining 50% amortized over ten years. A similar plan was introduced at the same time in the Senate by then Finance Committee Chair Max Baucus, D-Mont., although the amortization schedule in the Senate plan was for five years. There has been no indication that the advertising deduction is currently under consideration. Read More
AAF National NewsLegislative Issues
Join AAF on November 2nd for the Advertising Hall of Achievement. Read More
AAF National News
In an effort to help companies act on commitments to diversity and inclusion, the American Advertising Federation’s (AAF) Mosaic Center is launching #DiversityInAction, 20 days of actionable practices designed to increase recruitment, recognition and leadership opportunities for multicultural professionals and to encourage the industry to portray multicultural communities in a realistic way. Read More
AAF National NewsDiversity in AdvertisingPress Releases
WASHINGTON DC, June 23, 2017—The 2017 Club Achievement Award winners were announced at the Salute to Achievers Luncheon on June 10 as part of ADMERICA, the American Advertising Federation’s (AAF) national conference, in New Orleans. The AAF awarded 37 of the AAF member clubs across eight categories of entry.
The AAF’s Club Achievement Competition is designed to recognize outstanding accomplishments of its affiliated advertising clubs, showcasing the programs and projects its professional member clubs undertake each year. It was established to honor significant contributions to the AAF network of professional advertising clubs and to encourage excellence in areas of club operations that strengthen the AAF’s member clubs. Read More
WASHINGTON DC, June 28, 2017—Partnering with another global, iconic brand, the American Advertising Federation (AAF) is excited to announce Ocean Spray Cranberries, Inc. as the corporate sponsor for the 2018 National Student Advertising Competition (NSAC).
The 2018 NSAC will require each AAF college chapter team to develop a written, integrated marketing campaign proposal and a 20-minute presentation in response to a real-world advertising challenge facing Ocean Spray. Read More
NEW ORLEANS, LA, June 10, 2017—Charged with generating excitement and buzz in the frozen foods category while making the Tai Pei brand more relevant to younger millennial consumers, Johnson & Wales University’s insights and creativity pushed the team past seven competing groups to win the 2017 National Student Advertising Competition (NSAC). The competition, hosted by the American Advertising Federation (AAF), took place during its annual conference, ADMERICA, in New Orleans, LA. Read More
AAF National NewsPress Releases
2017 Advertising Hall of Achievement Inductees Announced
The American Advertising Federation (AAF) to Recognize Top Executives from Beats by Dr. Dre, BBDO SF, JP Morgan Chase, Kimberly-Clark, STORY, Twitter and UM/J3 Read More
With over 40,000 entries across the country, the American Advertising Awards are the world’s largest and statistically the toughest advertising competition. The competition represents the true spirit of creative excellence by recognizing all forms of advertising and cultivates the highest creative standards in our industry. Read More
AAF National NewsAAFO NewsPast Event RecapsPress Releases
WASHINGTON, DC, June 9, 2017—The American Advertising Federation (AAF) today elected its new Board Leadership and Directors in conjunction with its annual national conference, ADMERICA, in New Orleans, LA. The new leadership will serve during the 2017–2018 year, beginning July 1, 2017 through June 30, 2018 and includes leaders from the most well-known and well-respected brands, media companies and agencies spearheading the advertising industry. Read More
AAF National NewsPress Releases
The House Ways and Means Committee held the first 2017 hearing on tax reform on May 18. The focus of the hearing was on how tax reform would grow the economy and create jobs. The hearing was a first step in what is expected to be, at best, a very long process. Read More
AAF National NewsLegislative Issues
Teri Hamburger, Executive Director of the American Advertising Federation Omaha (AAF Omaha), was named the 2017 recipient of the Betty Riehl Excellence in Service Award earlier this month recognizing her longstanding commitment and service to AAF. Read More
AAF National NewsAAFO NewsPress Releases
On April 3, 2017, President Donald Trump signed a congressional resolution preventing the Federal Communications Commission from implementing broadband privacy rules approved under the previous administration. Read More
AAF National NewsLegislative Issues
AAF’s Advocacy and Action: Advertising Day on the Hill is less than a month away. This exciting event will be held on Thursday, March 30 with a pre-conference dinner on Wednesday evening, March 29. AAF’s Day on the Hill is the time for the advertising industry’s grassroots to be heard. Read More
AAF National NewsLegislative Issues
WASHINGTON, DC, January 31, 2017—Companies and individuals who have demonstrated an unwavering commitment to inclusion in 2016 with dynamic and impactful creative campaigns, organizational initiatives and media content will be recognized at the American Advertising Federation’s (AAF) 2017 Mosaic Awards. Read More
AAF National NewsDiversity in Advertising
AAF’s Advocacy and Action: Advertising Day on the Hill is fast approaching. This exciting event will be held on Thursday, March 30 with a preconference dinner on Wednesday evening, March 29. AAF’s unique strength in Washington, DC is as a grassroots organization and the Day on the Hill is a time for those grassroots to be heard. Attendees will be briefed on the issues by policy experts, hear from lawmakers and regulators and walk the Halls of Congress delivering the advertising industry’s message. Read More
AAF National NewsLegislative Issues
Kerry Heinrich from H&A Media and her team took home the Bowl-A-Rama traveling trophy for highest average team score for the second year in a row. Team members included Kerry, Diane Mumford, Tom Hoffman, Tiffany Yakes-Starr and Jim Starr. Read More
AAF National NewsPast Event Recaps
June 7-10, 2017 | New Orleans
ADMERICA is the American Advertising Federation’s national conference on advertising where our industry comes together for education, inspiration, innovation, collaboration and celebration. Read More
On October 27, the Federal Communications Commission (FCC) approved new privacy rules for broadband service providers. In early October, FCC Chairman Tom Wheeler released a Fact Sheet regarding the Commission’s previously released Notice of Proposed Rulemaking that made dramatic and unprecedented changes to the Notice. Read More
AAF National NewsLegislative Issues
